Mintel Comperemedia® is a searchable competitive database tracking direct mail and print advertising in the United States and Canada, as well as email in the US. With Mintel Comperemedia's market research and analysis, you'll be better informed to make your campaigns more effective than ever before.

Each record contains detailed images and information about a campaign's offer, incentive, and pricing - everything marketers want to know about competitive offers and products. Our direct mail panels include US and Canadian households, as well as insurance and investment brokers and small businesses. A demographic profile displays the age, income, and geographic area of mail recipients. Our print advertising data covers 100 US national newspapers and magazines and 50 Canadian newspapers and magazines. The Mintel Comperemedia Email Panel delivers previously unavailable insight into this channel by getting inside a consumer's inbox.

Powerful search capabilities, tools for creating reports and graphs, and custom email alerts all help make Mintel Comperemedia your most valuable media monitoring tool.

What we monitor:

  • Direct mail - US and Canadian consumers
  • Direct mail - US small business
  • US and Canadian print advertising
  • Independent broker agencies
  • Email - US consumers

How our clients use Mintel Comperemedia:

  • Identify new products
  • View creative to see messaging and product positioning
  • Study acquisition versus customer loyalty strategies
  • Identify new opportunities in partnership marketing
  • Benchmark current marketing strategies against best in class
  • Assess competitor product positioning
  • Ensure regulatory compliance
  • Identify key trends
Recent Press Releases

Health insurers prepare for government reform

Direct marketing campaigns seek public's appeal, says Mintel Comperemedia
May 21 2009 read more...

Americans turn away from credit cards

Mintel Comperemedia sees number of credit card mail solicitations fall
May 07 2009 read more...

Credit card direct mail more robust in Canada than in the US, finds Mintel Comperemedia

Financial pressure slows credit card solicitations in the US; Canada soon to feel impact
Apr 23 2009 read more...

Mintel Comperemedia: Banks cross-sell more products to existing customers through direct marketing

New data from Mintel Comperemedia, a service that provides direct marketing competitive intelligence, shows banks are paying more attention to their customers through direct mail and email...
Mar 27 2009 read more...

Economy hasn't changed Mass Affluents' credit card payment behavior

But Mintel finds many feel the pinch, especially under-45s and Hispanics...
Mar 18 2009 read more...