| "We use Comperemedia to share competitive direct mail advertising with our marketing group. This information assists them in making decisions on how to position, price, and promote our services based on the marketplace. We distribute Comperemedia's information in a weekly newsletter that marketers can link to competitors' actual direct mail pieces." |
| Sprint Market Insights |
| "I use their daily/weekly email offer alerts, customized to my specifications, to enhance and even reaffirm the DM strategy that my team has employed. Comperemedia is also a comprehensive competitive research tool. I use it on a regular basis to fend off business partner inquiries, enhance strategy discussions, etc. From our account representative to the analytical/database folks, I consider the Comperemedia team to be a valued business partner." |
| Bank of America |
| "We use the information to identify what competitors are mailing for mortgage and checking products - we also look for mail patterns to assist in better understanding what may or may not be working for these companies." |
| Direct Mail Agency |
| "Using Comperemedia research findings to help sell clients on new tests has increased agency revenue. Many assignments would not have been given to the agency without the Comperemedia research as rationale." |
| Advertising Agency |
