Mintel Comperemedia® provides strategic solutions for businesses
looking to advance and improve their direct marketing strategy. It
monitors direct mail, email, print and online advertising targeted
at consumers, small businesses and insurance agents across eight
industries: credit cards, insurance, telecommunications, banking,
investments, mortgage & loan, automotive, and travel and leisure.
Mintel Comperemedia helps businesses identify competitor strategies
and direct marketing trends, so they can create more effective,
informed marketing campaigns. Mintel is a leading global provider
of market, consumer and innovation research. For 40 years, Mintel
has given companies worldwide the best data, the most useful
analysis and the smartest business recommendations.