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Research shows that people really do want a relationship with their banking institution, one based on openness and fairness
August 26, 2010
In a recent consumer survey, Mintel Comperemedia found 60% of online adults indicated that they were aware of the upcoming changes
August 12, 2010
In Q2 2010, US consumers received nearly 1.1 billion offers for new credit cards, up from just 419 million a year ago.
July 29, 2010
Forty-five percent of adults with access to the Internet have bypassed their banks online bill payment service and go directly to the billers website instead.
July 22, 2010
In Mintels recent survey, 19% of respondents overall stated that they would be interested in using prepaid cards to pay bills, rather than a banking account.
July 14, 2010
Mintel Comperemedia recently polled 214 independent life insurance producers.
June 10, 2010
Mintel Comperemedia is expanding its services to include online advertising tracking.
June 8, 2010
Mintel Comperemedia, a service that provides direct marketing competitive intelligence, reports that direct mail is on the rise.
June 2, 2010
Mintel Comperemedia may have found the secret weapon many banks need to help combat consumer distrust: social media.
May 11, 2010
Independent research by Mintel Comperemedia recently found that 40% of Americans would be very or somewhat interested in rolling over their 401-(k) or IRA into an annuity if the government encourages it with tax incentives.
May 25, 2010
According to Mintel Comperemedia direct marketing mail volumes across the banking and investment categories appear to show stability in the first quarter of 2010.
May 19, 2010
Mintel Comperemedia webinar shares new opportunities for Canadian credit card direct marketing
April 1, 2010
A new survey from Mintel Comperemedia suggests insurers efforts would be best spent targeting young adults, men, and high-income earners
March 11, 2010
With the April 15 deadline for IRA contributions approaching, Mintel Comperemedia suggests March will be a record month for IRA direct mail.
March 24, 2010
March 3, 2010
Mintel Comperemedia hosts webinar on future of insurance marketing communication
February 25, 2010
Five major changes for banks in 2010
February 8, 2010
On the heels of a year full of economic turmoil and uncertainty, Mintel Comperemedia forecasts five consumer-focused trends that will impact the financial services industry in 2010
February 1, 2010
Card issuers increase direct marketing as economy levels out
January 28, 2010
Nearly half of adults (46%) say they're more worried about someone stealing funds from their bank accounts or stealing their identities
December 29, 2009
Mintel Comperemedia forecasts elevated savings rate will continue next year
December 11, 2009
The recession hasn't pulled the plug on marketing direct mail for Medicare.
December 9, 2009
December 7, 2009
In the first three quarters of 2009, nearly a third of checking direct mail offers (31%) promoted rewards for everyday banking.
December 7, 2009
Card issuers showing confidence, says Mintel Comperemedia's Andrew Davidson
November 19, 2009
Young and old, captive and independent prefer different business practices
November 13, 2009
Fewer, less enticing credit card offers now the norm, says Mintel Comperemedia
October 30, 2009
Even in the age of tweets, texts and friend requests, there's something comforting about face-to-face contact.
October 28, 2009
Young adults particularly motivated to increase financial literacy in light of recession
October 13, 2009
Custom insurance survey reveals customer satisfaction, lack of comparison shopping for auto insurance
September 30, 2009
Direct marketing declines level off; issuers seize market opportunity
September 23, 2009
Change in direct marketing strategy a good sign for credit card industry
September 9, 2009
Fancy checking your savings account balance on the beach or paying a bill from a park bench? Todays banks bet you do.
August 31, 2009
August 13, 2009
Mintel Comperemedia reveals gap in health, life insurance direct marketing to Gen X and Gen Y
July 29, 2009
After months of plummeting, mortgage and home equity marketing direct mail is finally leveling off.
July 10, 2009
Older cars, more uninsured motorists and rate increases prompt insurers to communicate
July 10, 2009
Direct marketing campaigns seek public's appeal, says Mintel Comperemedia
May 21, 2009
Mintel Comperemedia sees number of credit card mail solicitations fall
May 7, 2009
Financial pressure slows credit card solicitations in the US; Canada soon to feel impact
April 23, 2009
New data from Mintel Comperemedia, a service that provides direct marketing competitive intelligence, shows banks are paying more attention to their customers through direct mail and email...
March 27, 2009
But Mintel finds many feel the pinch, especially under-45s and Hispanics...
March 18, 2009
New survey of teens reveals low financial know-how, high desire to learn
February 25, 2009
February 20, 2009
February 5, 2009
January 21, 2009
Mintel Comperemedia tracks new credit card direct mail communications as issuers strive for profitability
December 23, 2008
December 18, 2008
Mintel Comperemedia sees direct mail used to reassure customers, encourage loyalty
November 24, 2008
November 6, 2008
Mintel expects Americans to tire of financial worries and woes soon
October 30, 2008
Mintel Comperemedia sees green marketing and business tactics being used to weather financial crisis
October 15, 2008
Young adults and minorities represent bright spots amid mortgage doom & gloom
September 8, 2008
Financial institutions still adjusting strategy in credit-tightened market, says Mintel Comperemedia
August 18, 2008
August 12, 2008
Mintel recommends teenagers as potential target market for prepaid debit
July 31, 2008
Fear of identity theft grows even as companies try to reassure consumers
July 9, 2008
Fear of identity theft grows even as companies try to reassure consumers
July 9, 2008
Mintel Comperemedia observes nearly 1% decline in rates for fixed rate mortgages
June 17, 2008
Many Americans lack understanding of benefits, value
June 9, 2008
Mintel Comperemedia observes decline during first quarter of 2008
May 27, 2008
Young adults remain untapped market for financial advisors
May 14, 2008
But email is quickly becoming a favored vehicle for customer communication
April 23, 2008
Lenders turn to unsecured products as housing market flounders
April 10, 2008
Issuers refocus marketing strategies as economy struggles
April 4, 2008
In direct mail, banks promote rates well over 4%
March 14, 2008
Credit card companies want people to spend more, do more with cards they already have
February 14, 2008
Lenders pull back as housing slump, credit crunch continue
February 12, 2008
Media appears natural fit for Hispanic consumers
January 11, 2008
Direct mail shows move away from adjustable-rate mortgages, towards steadier loan options
September 21, 2007
Commercial Insurance Agents Face Extra Challenges In Disaster-Prone Regions
August 7, 2007
Credit Card Companies Struggle To Target New Customers Through Email
July 11, 2007
Mintel Report Cites Opportunity for Aggressive Marketing to Expand Awareness and Growth
May 14, 2007
Larger Companies Focus Email Marketing on Cross-Selling and Customer Communication as Small Competitors Target New Customers
April 11, 2007
Mintel Comperemedia Reports 6 Percent Growth in Credit Cards and 13 Percent Growth in Insurance Mail Volumes
February 28, 2007
Despite Retailer Efforts, Mintel Report Reveals Consumer Concerns Regarding On-Line Purchasing
February 1, 2007
Mintel Reports Smaller Debit Purchases Set to Explode
December 18, 2006
Product Extension Gives Clients New Insights Into Consumer E-mail Marketing
December 7, 2006
Mintel Comperemedia Identifies Innovative Campaigns Designed to Attract and Save "True Green" Auto Dollars
October 30, 2006
Going "beyond the salutation" key to generating response, say survey results to be released by Mintel Comperemedia and unique cross-discipline panel at DMA06
October 17, 2006
Mintel Reports Future Retirees Create New Marketing Avenues
October 17, 2006
Slower Direct Mail Growth Predicted Overall as Interest Rates Rise, Despite Strong First Half Showing
September 7, 2006
Mintel Comperemedia Estimates 77 Million Direct Mailings Filling Consumer Mail Boxes
July 31, 2006
Suite of Claritas Segmentation Systems To Be Appended To Chicago-Based Media Tracking Service
May 31, 2006
Retailers Hope to Find Salvation in Emerging Markets
May 11, 2006
New Mintel Report Observes That Consumers Feel Confused
By Downpour of Financial Messaging
April 25, 2006
Significant Mintel Comperemedia Direct Mail Activity and Fresh Offerings Reposition Card Provider for New Success
April 10, 2006
With Four-Year College Stints Becoming Extinct, Plan Exhibits Unique Savings Opportunities for College-Bound Families
February 14, 2006
Mintels Comperemedia Tracks the Seasons Hottest Reward Deals for Last-Minute Shoppers
February 14, 2006
Mintel reports that numerous opportunities exist for financial institutions within the U.S. Hispanic community
November 14, 2005
Healthcare Giants Step Up Direct Mail Efforts Regarding New Initiative to Aging Consumers
November 14, 2005
Mintel Comperemedia provides competitive intelligence for businesses looking to advance and improve their direct marketing strategy. Tracking direct marketing (including mail, email and print advertising) targeted at consumers, small businesses and insurance agents, Mintel Comperemedia offers a unique perspective on everything from banking trends to insurance trends to credit card statistics. For more than 38 years, Mintel has provided insight into key worldwide trends, leading the industry for consumer, product and media intelligence.
Joanna Peot
Public Relations Executive
312-628-7946
jpeot@mintel.com