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Press Mentions

Rate survey: Credit card interest rates hold at 14.95 percent

March 14, 2013

For example, issuers dialed back the number of card offers they mailed to consumers in 2012 by nearly 40 percent compared to the previous year, according to research by Mintel Comperemedia.

Source: (February 27, 2013)

Rate survey: Rates hold steady at 14.96 percent

March 14, 2013

"We're not seeing the 18- or 21-month [promotional] interest rate we have in the past," says Andrew Davidson, a senior vice president at Mintel Comperemedia, which tracks direct mail offers. Issuers are instead competing more directly with rewards, he says. "There's still a lot of competition and innovation in rewards," says Davidson.

Source: (February 13, 2013)

Why a phantom credit card surcharge makes sense to retailers

March 14, 2013

Mintel Comperemedia calculates that reward card offers make up 75 percent of all card offers sent through the mail. "Reward cards are almost the new plain vanilla," said Andrew Davidson, senior vice president at the analysis company. "If you can qualify for a card, most people can qualify for rewards."

Source: (January 29, 2013)

Banks offer more cash incentives

March 14, 2013

Forty percent of all offers for a new savings account came with an incentive, compared to 32% in 2011 and 24% in 2010, according to new research from Mintel Comperemedia. Cash incentives have been driven by the large national and regional banks, with the majority of banks now offering anywhere from $25 to $250 to new customers.

Source: MediaPost Marketing Daily (January 24, 2013)

Majority of women financially unprepared for retirement

March 14, 2013

Most Americans, particularly women, are woefully underprepared for retirement, with four out of 10 women having less than $10,000 saved, and only 21 percent having more than $100,000 in all of their investment accounts, according to research from Mintel.

Source: Financial Planning (November 20, 2012)

A retirement crisis is looming for women, reports Mintel

Nov. 19, 2012

"Women nearing retirement age believe saving for retirement is very important, and women aged 25-44 are the most likely to rate saving for retirement as their top financial goal over the next year," says Susan Menke, VP and behavioral economist at Mintel. "While it may be too late for older women, research suggests that younger women are starting to save early and may not end up in the same predicament."

Source: Boston Globe (November 15, 2012)

Rate survey: cards stay at 15% for sixth consecutive week

Nov. 19, 2012

Credit card mail volume is down by 42 percent since this time last year, according to new research by Mintel Comperemedia.

Source: (October 24, 2012)

August mortgage mail volume highest since May 2008, reports Mintel Comperemedia

Nov. 19, 2012

Senior Vice President at Mintel Comperemedia Andrew Davidson notes: "The Federal Reserve recently committed to a new round of quantitative easing that will keep mortgage rates low until mid-2015. At the same time, demand for home loans has been improving and housing prices have been stabilizing in various regions across the country. The environment has prompted a number of lenders to ramp up their direct marketing efforts and Discover has entered the market to capitalize on the opportunity."

Source: Marketwatch (October 9, 2012)

Discover’s new pitch: no penalty rate

Nov. 19, 2012

Chase and Citi, typically the biggest direct mailers in the credit-card industry, have scaled back their loan volume significantly in recent months, according to figures from Mintel Comperemedia, a marketing research firm. Their mail volume declined 85% and 52% year-over-year in August, respectively. At the same time, Discover's volume increased 33%.

Source: NASDAQ (September 27, 2012)

Rate survey: credit card interest rates remain at 15%

Nov. 19, 2012

Experts say that while issuers still compete for new customers, they remain cautious about the credit they extend and have sharply curbed the number of card offers they send to consumers' mailboxes, according to the market research firm Mintel Comperemedia.

Source: (September 26, 2012)

Trim fuel costs with gas rewards cards

Nov. 19, 2012

In 2010 alone, Americans received 15.9 million offers for private label gas credit cards and 25.4 million offers for co-branded gas credit cards, according to Mintel Comperemedia, a marketing research firm based in Chicago. Some cards -- such as the Capital One No Hassle Cash Rewards Card and the TrueEarnings Card from Costco and American Express -- offer automatic redemption, while others require cardholders to jump through more hoops, says Lisa Hronek, research supervisor at Mintel Comperemedia.

Source: Yahoo! Finance (September 21, 2012)

A mature offer

Sept. 20, 2012

With baby boomers entering their golden years, Mintel Comperemedia reports that direct mail marketing of SPIAs went through the roof in 2011, comprising 75 percent of all annuity acquisition direct mail to consumers last year, compared to 62 percent in 2007.

Source: Deliver Magazine (September 14, 2012)

Consumers slash card balances to lowest levels in 10 years

Sept. 20, 2012

For example, banks have substantially cut back on mailing credit card offers to consumers, according to new research from Mintel, reducing the number of offers they send by nearly half since the summer of 2011.

Source: Fox Business (September 12, 2012)

Five easy ways to raise cash

Sept. 20, 2012

In 2010, cash rewards for new checking account customers averaged $138, a 16% increase over 2009, according to Mintel Comperemedia, market research firm based in Chicago.

Source: Fox Business (September 6, 2012)

Rate survey: credit card rates remain unchanged

Sept. 20, 2012

Card issuers are also continuing to pull back on the number of card offers they mail to consumers, according to research from Mintel Comperemedia. Credit card mailings dropped for the second month in a row in July, according to the financial services firm Credit Suisse, citing Mintel Comperemedia research, falling 12 percent from the previous month.

Source: (August 29, 2012)