Contact Press: Christine Coombes | Public Relations Executive | 312-628-7946 | ccoombes@mintel.com

Press Mentions

Rate survey: credit card interest rates rise to 14.98 percent

Oct. 3, 2013

For example, issuers mailed nearly 30 percent more credit card offers to consumers in April compared to the same time last year, according to new data from Mintel Comperemedia, which tracks credit card mailings

Source: Yahoo! Finance
 

Card add-on products stage a comeback

Oct. 3, 2013

Hronek at Mintel Comperemedia expects the card issuers will take time to adapt. "Based on what we've seen in the past few years, everything tends to come full circle," she said. "It is just a matter of the industry adjusting to the new normal."

Source: Fox Business
 

Huge rise in pre-approved credit card offers

Oct. 3, 2013

As the economy rebounds, credit-card solicitations are on the rise—direct-mail pitches increased by 18.5% in the first quarter of 2013 over the previous quarter, according to the Mintel Group

Source: Marketwatch
 

2013 survey of balance transfer offers

May 1, 2013

You don't necessarily need pristine credit to take advantage of these offers, either, says Lisa Hronek, senior analyst for market research firm Mintel Comperemedia. Because there are so many of these offers out there, they're likely spread across a range of credit scores, she says: "Card issuers can play with things like credit limits if a person's credit profile is risky," says Hronek.

Source: Yahoo! Finance (April 30, 2013)
 

Card add-on products stage a comeback

May 1, 2013

Although check-boxes to opt into credit protection on applications largely disappeared, some issuers continue to include the offers in reduced volumes, said Lisa Hronek, senior analyst at Mintel Comperemedia."I think the issuers are temporarily backing away," she said. "It was the marketing that got them into trouble."

Source: Creditcards.com (April 29, 2013)
 

Instant issuance: a game changer for banks

May 1, 2013

Consequently, debit card marketing is on the rise according to Mintel Comperemedia – creating more competitive pressure. It is reported that financial institutions mailed out 42 million direct mail offers last year, up 6% from 2011.

Source: Bank Systems & Technology (April 12, 2013)
 

Why banks love debit cards again

May 1, 2013

Last year, banks sent out 42 million direct-mail offers for new debit cards, up 6% from 2011, according to Mintel Comperemedia. “It does appear that banks have regained their footing to some degree and are beginning to focus on debit card marketing,” says Susan Wolfe, vice president of research at Mintel Comperemedia.

Source: Time Magazine (March 28, 2013)
 

Peak earners not satisfied with their financial status

May 1, 2013

Susan Menke, VP, financial services at Mintel, said that “...the fact that younger Boomers are struggling with their household finances is bad news for economic growth... this age group... is usually at the peak of their earning power... has traditionally been a primary driver of consumer spending and therefore of the economy... these younger Boomers will likely delay retirement for financial reasons, which will impact the already difficult job prospects for Millennials and Gen Xers... "

Source: MediaPost Marketing Daily (March 22, 2013)
 

Banks push savings bonuses

May 1, 2013

According to a survey from Chicago-based marketing consultant firm Mintel Comperemedia, 40 percent of all offers to open a new savings account in 2012 included some kind of incentive. Those incentives include cash bonuses or higher interest rates for larger deposits.

Source: Bankrate (March 19, 2013)
 

U.S. Economy – Half Of Americans See Other Countries As Offering Better Opportunities

May 1, 2013

Confidence is a distinctly American quality, but are Americans dusting off the gloom of poor economic conditions and moving on? According to the latest research by Mintel on consumers’ attitudes about the economy, folks in the US are not looking at the future through rose-colored glasses. Indeed, almost three in four (72%) US consumers think younger generations will have a more difficult time than they had, and nearly half (49%) think that other countries offer better opportunities than the US.

Source: Star Global Tribune (March 14, 2013)
 

Despite Durbin Amendment, banks pushing debit cards

May 1, 2013

Debit card usage is rising, and banks are responding by sending customers more direct marketing offers to try and capitalize on the growing market. Despite the Durbin Amendment, which went into effect in October 2011 and capped debit swipe fees, banks sent approximately 42 million offers for new debit cards last year, a 6-percent increase over 2011, according to new research from Mintel Compremedia.

Source: Convenience Store News (March 12, 2013)
 

Durbin Amendment has little affect on debit card marketing

May 1, 2013

Mintel Corp.'s latest data show United States debit issuers haven't slowed marketing their card programs, just changing the emphasis: Today's direct marketing campaigns encourage people to use debit because of security and convenience, particularly for everyday purchases. Marketing pieces try to get people to use their debit cards more, activate new cards or take advantage of just-released card features. Banks have also started to introduce statement rewards programs to replace the old style debit reward programs.

Source: Payments Journal (March 12, 2013)
 

Durbin Amendment not slowing debit card marketing

March 14, 2013

With debit card usage on the rise, new findings from Mintel Comperemedia show that banks are following suit—sending more direct marketing offers to capitalize on the growing market for debit. Despite the October 2011 Durbin Amendment, which caps debit swipe fees and profitability for banks—Comperemedia reports that in 2012, banks sent approximately 42 million offers for new debit cards, an increase of 6% over 2011.

Source: Yahoo! Finance (March 11, 2013)
 

Low consumer confidence in economy leads half of Americans to think other countries offer better opportunities than the US

March 14, 2013

Susan Menke, VP, financial services at Mintel, said:

"The fact that younger Boomers are struggling with their household finances is bad news for economic growth, as it is this age group which is usually at the peak of their earning power, and has traditionally been a primary driver of consumer spending and therefore of the economy. This is also problematic for younger generations, as these younger Boomers will likely delay retirement for financial reasons, which will impact the already difficult job prospects for Millennials and Gen Xers."

Source: Yahoo! Finance (March 6, 2013)
 

Americans' outlook dims

March 14, 2013

That "can-do" spirit that has permeated the American culture since its founding nearly 240 years ago may be wavering. According to the latest research by Mintel on consumers’ attitudes about the economy, folks in the US are not looking at the future through rose-colored glasses. Indeed, almost three in four (72%) US consumers think younger generations will have a more difficult time than they had, and nearly half (49%) think that other countries offer better opportunities than the US.

Source: Happi Magazine (March 6, 2013)