Case Studies
By using our comprehensive package of web-based informational tools, expert analysis and customized reporting tools you see the strategies, the products and the offers introduced through direct mail, print and email campaigns.
The following are examples of how our clients used our monitoring tools to benchmark and refine their customer acquisition strategies for optimal success.
Change in mailing patterns leads to new policyholders and reduced mailing costs
An insurance provider that had been sending monthly mailings used Mintel Comperemedia to analyze the direct mail patterns of its competitors. The analysis showed that the competitors were only mailing on a quarterly basis. Realizing their mail frequency was unnecessary the provider immediately reduced its monthly mailings to quarterly. Plus, after analyzing the mailing schedule of its competitors the company started mailing on “off months”, which enabled it to capture a larger market share by standing out in the mail box when the competition was absent. Not only were the direct mail campaigns more successful during the new months, but the company was able to take advantage of volume mailing discounts and save $300,000 annually.
The company continues to monitor when their competitors are in the mail box so that they can respond with campaigns that will stand out.
Insurance provider uses our tools to benchmark their incentives
A major insurance provider turned to Mintel Comperemedia to research incentive promotions to win over prospective customers. After analyzing their competitors with Mintel Comperemedia data, the provider realized its current incentives surpassed others offered in the marketplace. The provider saved time and money by not moving forward with plans for a revised incentive campaign.
The client continues to monitor incentives to benchmark against their own and maintain its competitive lead. The client also uses the Innovation Monitor to track incentives that are being sent by other financial services sectors such as credit card and banking companies.