Your Total Insurance Solution
Mintel Comperemedia’s total insurance solution provides a 360° view of your competitors’ marketing strategies, tracking how insurance companies communicate with consumers, producers and small businesses across multiple media channels.
Our comprehensive monitoring includes email marketing to consumers and producers; direct mail to consumers, producers and small businesses; and top newspapers, magazines and business publications.
By building extensive user communities we have the expertise to help our clients better understand their markets and to develop customer or producer orientated marketing campaigns and sales propositions.
In addition to the comprehensive media coverage we provide the following:
- User-friendly search engine
- Customized reports developed online with graphing capabilities
- Quarterly expert analyst reports on mail and market trends
- Email alerts notifying you of new campaigns
- Trends and creative mail monitoring
- Easy-to-use records that you can download, save, print or include in presentations
- Producer retrieval services to deliver physical copies of sales kits, incentive packages and newsletters
- Reports on consumer attitudes and behaviors which provide an in-depth view on the current state of specific insurance markets and projections on where these markets are going in the future
- Optical character recognition (OCR) technology to search key phrases in campaigns
Mintel Insurance Reports
Mintel Insurance Reports provide an in-depth look at the consumer insurance market. Reports examine insurance market drivers, new product trends, consumer attitudes and behaviors, and future forecasts of potential opportunities for market growth.
Retrieval Services
Using our retrieval service, you can request marketing information sent to independent producers and certified financial planners in the insurance or investment industries. Tap into our network of producers to retrieve the latest sales kit and updated commission schedules so you can quickly adjust your materials and programs.
Analyst Reports
Mintel Comperemedia Insurance quarterly reports provide insight and analysis on the latest insurance trends and competitor strategies. Our research analysts work with each client to assess their goals and then determine the best reports to meet those needs.