Profiles
Mintel Comperemedia Insurance will enhance your understanding of your market and help you to develop consumer, producer or small business orientated marketing campaigns and sales propositions. Our research helps you determine the potential opportunities that exist in the insurance market.
Producers
Understanding the incentives and sales tools that appeal to producers helps you ensure that they will want to sell your products and, as a result, help you reach your financial goals. With our print, direct mail and, recently added, email monitoring tools you learn about:
- Best practices in producer communications
- Commission schedules and what your competition is offering producers
- Incentives your competitors are offering to entice producers
- Growth potential of key sectors, critical to your producers
- Techniques used by insurance companies to motivate producers to sell their products
Consumers
Second guessing the insurance consumer is no way to run a business. See firsthand how your competitors communicate with consumers through email, direct mail and print media. You choose which channel is right for you. Or, access all three to see how your competitors are integrating these channels to solidify their offers and messages.
Additionally, with Mintel Insurance Reports we provide exclusive research on consumer’s perceptions about specific insurance products.
Small Businesses
As more insurance companies reach out to small businesses, it will become more important than ever to understand your competitors’ strategies.
With our direct mail and print monitoring tools learn how insurance companies are marketing group and supplemental products to small businesses. Access to these channels will help keep product managers aware of how competitors are positioning their products to businesses.