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Frequently Asked Questions

Listed are the most Frequently Asked Questions. If you do not find an answer to your question, please contact us.

• What can Mintel Comperemedia insurance do for my marketing strategy?
• What services do I receive with Mintel Comperemedia?
• What insurance products does Mintel Comperemedia track?
• What are Mintel Reports?
• What if I need subject matter expertise?

What can Mintel Comperemedia insurance do for my marketing strategy?

• Understand multiple channel communications
• Determine bonuses, payouts, and commission schedules to producers
• Monitor competitor product launches and changes
• Examine regulatory and compliance best practices
• Develop and launch new products
• Gain a holistic view of the insurance industry

What services do I receive with Mintel Comperemedia?

• Full color scans of competitor communications, including emails, direct mail, and print
• Personalized email alerts notifying you of new campaigns
• Easy-to-use records that you can download, save, print or include in presentations
• OCR (optical character recognition) technology to search for keywords and phrases inside campaign images
• Online tools to produce reports and graphs
• Dedicated account management members to assist with all your needs

What insurance products does Mintel Comperemedia track?

• Annuities
  • Fixed
  • Indexed
  • Variable
• Auto
  • Auto Insurance
  • Other Vehicle Insurance
  • Auto Services
• Health
  • Accidental Death and Dismemberment
  • Critical Illness
  • Dental
  • Disability
  • Group Health
  • Health Savings Account
  • Hospital Indemnity Plans
  • Individual/Family
  • Long-Term Care
  • Major Medical

• Life
  • Burial/Final Expense
  • Group Life
  • Life Brand Awareness
  • Modified Whole Life
  • Mortgage
  • Term Life
  • Universal/Variable
  • Whole/Permanent Life
• Property & Casualty
  • Fire, Flood and Natural Disaster
  • Homeowners, Renters, Condos, Mobile Homes
  • Personal Articles
  • Property & Casualty
  • Workers Compensation

What are Mintel Reports?

Mintel Reports provide an in-depth look at the consumer insurance market. The reports examine insurance market drivers, new product trends, consumer attitudes and behaviors, and five-year forecasts of potential opportunities.

What if I need subject matter expertise?

Mintel Comperemedia has dedicated analysts to help you sift through the wealth of data available. If you have a custom research need, Mintel analysts are here to help you.