Real People, Real Email
Using Mintel Comperemedia research findings to help sell clients on new tests has increased agency revenue. Many assignments would not have been given to the agency without the Mintel Comperemedia research as rationale.
Our Mintel Comperemedia email monitoring tool puts you inside consumers’ Inboxes, so you see what they see. Our static panel of 1,000 consumers receives more than 1 million emails per month. We sift through these emails sent by the industries we monitor — Credit Card, Banking, Investment, Telecom, Insurance, Technology, Travel, and Mortgage & Loan Companies — analyze their content, and share the emails with you.
The result — you have a tool that provides you with:
- Full-color scans of email campaigns that you can download, print or include in a presentation
- OCR technology to search for keywords and phrases inside campaign images
- Powerful search and online tools to produce reports and graphs
- Coverage of end-to-end marketing communications from the welcome email to the cross-sell offer and everything in between
- Comprehensive ability to track an individual panelist’s Inbox to monitor your competition’s linear email trends
- Customized email alerts notifying you when new campaigns are added to the database
- Insights into what constitutes spam ranking
- Descriptions of the offer
- Details of incentives
In turn, it is now easier for you to:
- Track your competitors' email strategies
- View creative to see messaging and product positioning
- Study acquisition versus customer loyalty strategies
- Benchmark current marketing strategies against best in class
- Recognize key trends