Below are some of the most Frequently Asked Questions. If you do not find an answer to your question, please contact us.
- What is the Mintel Comperemedia email monitoring tool?
- What is the methodology of the email tool?
- What can the email monitoring tool do for my email marketing strategy?
- What services do I get with the Mintel Comperemedia email monitoring tool?
- What industries do you track?
- How does the email monitoring tool work with Mintel Comperemedia’s direct mail and print advertising monitoring tools?
- What is the Mintel Comperemedia email monitoring tool?
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A one-of-a-kind solution that ensures that you know how your competitors acquire new customers and manage the ones they have. Our email tool puts you inside consumers’ Inboxes, so you see what they see. We tap into the more than 1 million emails that our panel members get every month. Next, we sort through these emails — sent by the Banking, Credit Card, Investment, Insurance, Mortgage & Loan, Telecom, Technology, and Travel industries — analyzing their content and tracking their timing and frequency. Then, we provide the actual emails to you.
- What is the methodology of the email tool?
- We’ve recruited 1,000 US panelists using a well-established online research provider. This static panel covers a wide spread of geography, age and income demographics. Each panelist manages multiple online accounts in the industries we monitor. Email is forwarded to Mintel daily for quick processing, and information is supplied in near real-time fashion.
- What can the email monitoring tool do for my email marketing strategy?
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It prepares your company to:
- Compare your marketing strategies to the best in the business.
- React quickly to new product launches and tests.
- Track customer acquisition as well as consumer loyalty campaigns.
- See how your competitors are using partners as part of their marketing strategies.
- Keep up-to-date on the latest phishing (security risk) emails.
- What services do I get with the Mintel Comperemedia email monitoring tool?
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- Full descriptions of the emails’ offers and details on the incentives.
- Customized email alerts notifying you of new campaigns.
- Coverage of acquisition, cross-sell, win-back, retention and follow-up emailings.
- Full-color scans of competitors’ campaigns to download and use in presentations.
- OCR technology to search for keywords and phrases inside email images.
- Powerful searching and online tools to produce reports and graphs.
- Ability to track and view an individual panelist’s Inbox to monitor your competition’s email trends.
- Consulting services provided by our expert analysts.
- Dedicated account management members to assist with all your needs.
- What industries do you track?
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We track the same industries as for our direct marketing and print advertising product suite.
- Banking
- Credit card
- Investment
- Mortgage & Loan
- Insurance
- Telecom
- Technology
- Travel
- How does the email monitoring tool work with Mintel Comperemedia’s direct mail and print advertising monitoring tools?
- Comparing marketing efforts across the media channels — print, direct mail and email — is the most comprehensive and valuable analysis that Mintel Comperemedia provides. By looking at acquisition attempts, customer communications and advertisements across all channels you not only gain a complete look at your competitors’ strategies, but you also identify which media will provide you with potential opportunities that are underutilized by the competition.