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Lisa Hronek Posts Tagged ‘Allstate’
Next up, Allstate…
- @Allstate – 4,206 Followers & 5,060 Tweets
- @GHCommunity – 1,913 Followers & 1,747 Tweets
I was not impressed with Allstate’s Twitter pages due to the lack of interesting topics to follow. The corporate page is standard, but the Good Hands Community needs some work. I understand Allstate goes after an older demographic, but its tweets come off as boring to someone of my demographic. Family safety, saving money, and preparing for what’s next are the main themes on its page. All are important topics, but here is an obvious lack pop culture tweets on both sites. How about hot topics, ideas, perspectives, and attitudes that are currently relevant?
State Farm has set the bar with its State Farm Nation, and unfortunately GHCommunity just doesn’t compare. There are important issues discussed, however, there is nothing that sets Allstate above the competition.
Twitter Grade: D+
- Mayhem – 1,035,830 “Likes”
- X the TXT – 122,914 “Likes”
- Save 11 – 100,821 “Likes”
- Soy La Mala Suerte – 53,878 “Likes”
- Allstate – 34,979 “Likes”
Allstate runs multiple Facebook pages, with the most popular being Mayhem and a corporate page. The Mayhem personality is more popular, which has seen constant growth with updated commercial stream. Mayhem recently joined State Farm Nation, Flo The Progressive Girl, and Farmers as the only insurance pages to surpass the 1 million fan mark. Many fans comment on actor, Dean Winters, who has become a popular fictional character in the insurance. Fans are even able to post their own personal “mayhem” videos.
The corporate page is currently running an EA Sports sweepstakes, with the chance to win NCAA 2012 every day until September 30th. Allstate has done a good job of incorporating its traditional “Good Hands” embedded within the net in-between the goal post.
X the Text and Save 11 support great causes by promoting awareness of texting while driving and Graduated Driver Licensing laws. X the Text page lacks depth, however, Save 11 engages individuals by encouraging them to write to congress in support of Graduated Driver Licensing laws. The number 11 reflects the average number of teens that are killed in car crashes every day, totaling 4,000 deaths per year.
Companies are beginning to build Spanish based pages for Latino customers, with Allstate and State Farm leading the way by recruiting fans at a fast rate.
Overall, Allstate seems to have relevant content and entertaining media, which has kept its audience engaged. Farmers and State Farm have exceeded the 1 million mark, without the popular figures such as Flo and Mayhem. Think of what Allstate and Progressive could be if they took its other pages to the next level.
Facebook Grade: A-
YouTube
- Allstate Insurance Channel – 5,309 Subscribers & 12,736,697 Million Uploads
- Allstate News Channel – 20,940 Uploads
The main focus on Allstate’s YouTube cannel centers on the Mayhem commercial series. In my opinion, this series of commercials are some of my favorite on television. With nearly 13 million uploads, it’s apparent that I’m not the only one who feels this way. 13 million uploads crushes progressive’s 4 million; however, it’s a long way from GEICO’s 34 million. Though Allstate airs other commercials featuring, Denis Haysberg, Mayhem driving the traffic. Allstate News touches on different safety issues, but the site has not received a lot of traffic.
Mayhem alone puts Allstate near the top of the YouTube insurance community.
YouTube Grade: A-
Overall Grade
Allstate has road the momentum that Mayhem has brought them since the end of last year. This alone puts them near the top of the social networking insurance communities. Twitter needs work and there is still room to growth, but Allstate will need to go beyond traditional models and think outside of the box. So far so good…
Social Media Grade: B
Allstate Mobile Application Grades
Allstate has created a handful of mobile applications, most of which are product and service related. Unlike GEICO which released apps that incorporated its popular TV commercial characters, Allstate is Allbusiness. Business is fine, as long as I can get a quote easily, access current policy information, and track claims. So do Allstate’s mobile applications cover these needs?
Allstate Mobile: Allstate has come a long way since the original implementation of its mobile application. Allstate Mobile gives customers “everything you need, from policy information and bill pay to accident support, at the touch of a button.” One of the most impressive features is the Accident Toolkit, which gives a step-by-step checklist for obtaining all necessary information (accident location, drivers, witnesses, photos, accident notes) and submitting a claim. Customers can also get a ballpark estimate on an auto insurance policy when adding a new vehicle or driver to a policy.
Allstate Motor Club: Another outstanding application, but only for Allstate Motor Club customers. Like the Accident Toolkit, this mobile application covers all roadside assistance essentials. GPS capabilities pinpoint customer location. Card-less innovation enable customers to get emergency roadside service with one-touch. The diagnostic menu enables customers to choose which type of service is needed (dead battery, flat tire, locked out, etc.) Lastly, customers can track the dispatch information, such as ETA and service provider details.
Good Hands Roadside Assistance: This app works similar to the Allstate Motor Club application; however, it’s open to non-Allstate customers. The main difference is that the tracking of the dispatch information is not available.
Digital Locker: Available to everyone, this application works as a home inventory of your personal property and can be stored directly into your phone. Consumers can catalog personal property, add pictures of inventory, estimate the value of items, and even synchronize data to the cloud.
GoodRide by Allstate: This application is targeted to motorcycle riders as a “Free app that helps you log all the details about your bike so you can log more time on the road – even if you’re not an Allstate customer.” Consumers can plan a trip with information regarding local weather and gas stations and they can share ride summaries on Facebook and Twitter.
Tag In by Allstate: Allstate has been a large supporter of no texting while driving. This application has the ability to send pre-selected messages with a few touches instead of typing out each letter.
In my opinion Allstate does a great job of producing usable applications for its customers. The roadside assistance apps and digital locker are very nice additions to the Allstate mobile app family, which aren’t commonly produced by Allstate competitors. Even though all of the apps add value, the one thing lacking is the ability for prospects to get a quote. Prospects can search for an agent or call a 1-800 number; however, they can’t receive a quote via mobile application at this time.
Grade: B
Next up, Allstate…
- @Allstate – 4,206 Followers & 5,060 Tweets
- @GHCommunity – 1,913 Followers & 1,747 Tweets
I was not impressed with Allstate’s Twitter pages due to the lack of interesting topics to follow. The corporate page is standard, but the Good Hands Community needs some work. I understand Allstate goes after an older demographic, but its tweets come off as boring to someone of my demographic. Family safety, saving money, and preparing for what’s next are the main themes on its page. All are important topics, but here is an obvious lack pop culture tweets on both sites. How about hot topics, ideas, perspectives, and attitudes that are currently relevant?
State Farm has set the bar with its State Farm Nation, and unfortunately GHCommunity just doesn’t compare. There are important issues discussed, however, there is nothing that sets Allstate above the competition.
Twitter Grade: D+
- Mayhem – 1,035,830 “Likes”
- X the TXT – 122,914 “Likes”
- Save 11 – 100,821 “Likes”
- Soy La Mala Suerte – 53,878 “Likes”
- Allstate – 34,979 “Likes”
Allstate runs multiple Facebook pages, with the most popular being Mayhem and a corporate page. The Mayhem personality is more popular, which has seen constant growth with updated commercial stream. Mayhem recently joined State Farm Nation, Flo The Progressive Girl, and Farmers as the only insurance pages to surpass the 1 million fan mark. Many fans comment on actor, Dean Winters, who has become a popular fictional character in the insurance. Fans are even able to post their own personal “mayhem” videos.
The corporate page is currently running an EA Sports sweepstakes, with the chance to win NCAA 2012 every day until September 30th. Allstate has done a good job of incorporating its traditional “Good Hands” embedded within the net in-between the goal post.
X the Text and Save 11 support great causes by promoting awareness of texting while driving and Graduated Driver Licensing laws. X the Text page lacks depth, however, Save 11 engages individuals by encouraging them to write to congress in support of Graduated Driver Licensing laws. The number 11 reflects the average number of teens that are killed in car crashes every day, totaling 4,000 deaths per year.
Companies are beginning to build Spanish based pages for Latino customers, with Allstate and State Farm leading the way by recruiting fans at a fast rate.
Overall, Allstate seems to have relevant content and entertaining media, which has kept its audience engaged. Farmers and State Farm have exceeded the 1 million mark, without the popular figures such as Flo and Mayhem. Think of what Allstate and Progressive could be if they took its other pages to the next level.
Facebook Grade: A-
YouTube
- Allstate Insurance Channel – 5,309 Subscribers & 12,736,697 Million Uploads
- Allstate News Channel – 20,940 Uploads
The main focus on Allstate’s YouTube cannel centers on the Mayhem commercial series. In my opinion, this series of commercials are some of my favorite on television. With nearly 13 million uploads, it’s apparent that I’m not the only one who feels this way. 13 million uploads crushes progressive’s 4 million; however, it’s a long way from GEICO’s 34 million. Though Allstate airs other commercials featuring, Denis Haysberg, Mayhem driving the traffic. Allstate News touches on different safety issues, but the site has not received a lot of traffic.
Mayhem alone puts Allstate near the top of the YouTube insurance community.
YouTube Grade: A-
Overall Grade
Allstate has road the momentum that Mayhem has brought them since the end of last year. This alone puts them near the top of the social networking insurance communities. Twitter needs work and there is still room to growth, but Allstate will need to go beyond traditional models and think outside of the box. So far so good…
Social Media Grade: B
Good For Life…My Life
Six months ago, I posted a blog on my attempt to see if a life insurance policy was worth it for me. Upon doing so, I came across Allstate’s new innovative life insurance product, GoodForLife. At the time, I wasn’t completely convinced that I needed a life insurance policy at such a young age, but the more I thought about it, the more I realized I wasn’t so young anymore. As my search continued, my interest was sparked with the launch of Prudential’s new term life product, PruTerm WorkLife 65.
Based on my first run-through, I decided that term life insurance was best for me because it was affordable and companies offered the option to convert to a permanent life insurance policy. The only concern I had was paying for extra riders. GoodForLife sparked my interest by offering severe accident and critical illness benefits with a return of premium feature that pays back at age 65, with a premium guarantee through the life of the policy.
From initial readings, PruTerm WorkLife 65 offers the similar type of coverage as GoodForLife; Coverage until age 65, premium guarantee, and the ability to convert to permanent life insurance policy without a medical exam.
This type of hybrid insurance product is becoming more popular as companies try to capture younger working adults.
I have set up a consultation with an independent agency in an attempt to receive an apples to apples comparison and quote from GoodForLife and PruTerm WorkLife 65. I am also curious to hear if there are any other similar products that might spark my interest. To be continued…