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Lisa Hronek Posts Tagged ‘Allstate’
Next up, Allstate…
- @Allstate – 4,206 Followers & 5,060 Tweets
- @GHCommunity – 1,913 Followers & 1,747 Tweets
I was not impressed with Allstate’s Twitter pages due to the lack of interesting topics to follow. The corporate page is standard, but the Good Hands Community needs some work. I understand Allstate goes after an older demographic, but its tweets come off as boring to someone of my demographic. Family safety, saving money, and preparing for what’s next are the main themes on its page. All are important topics, but here is an obvious lack pop culture tweets on both sites. How about hot topics, ideas, perspectives, and attitudes that are currently relevant?
State Farm has set the bar with its State Farm Nation, and unfortunately GHCommunity just doesn’t compare. There are important issues discussed, however, there is nothing that sets Allstate above the competition.
Twitter Grade: D+
- Mayhem – 1,035,830 “Likes”
- X the TXT – 122,914 “Likes”
- Save 11 – 100,821 “Likes”
- Soy La Mala Suerte – 53,878 “Likes”
- Allstate – 34,979 “Likes”
Allstate runs multiple Facebook pages, with the most popular being Mayhem and a corporate page. The Mayhem personality is more popular, which has seen constant growth with updated commercial stream. Mayhem recently joined State Farm Nation, Flo The Progressive Girl, and Farmers as the only insurance pages to surpass the 1 million fan mark. Many fans comment on actor, Dean Winters, who has become a popular fictional character in the insurance. Fans are even able to post their own personal “mayhem” videos.
The corporate page is currently running an EA Sports sweepstakes, with the chance to win NCAA 2012 every day until September 30th. Allstate has done a good job of incorporating its traditional “Good Hands” embedded within the net in-between the goal post.
X the Text and Save 11 support great causes by promoting awareness of texting while driving and Graduated Driver Licensing laws. X the Text page lacks depth, however, Save 11 engages individuals by encouraging them to write to congress in support of Graduated Driver Licensing laws. The number 11 reflects the average number of teens that are killed in car crashes every day, totaling 4,000 deaths per year.
Companies are beginning to build Spanish based pages for Latino customers, with Allstate and State Farm leading the way by recruiting fans at a fast rate.
Overall, Allstate seems to have relevant content and entertaining media, which has kept its audience engaged. Farmers and State Farm have exceeded the 1 million mark, without the popular figures such as Flo and Mayhem. Think of what Allstate and Progressive could be if they took its other pages to the next level.
Facebook Grade: A-
YouTube
- Allstate Insurance Channel – 5,309 Subscribers & 12,736,697 Million Uploads
- Allstate News Channel – 20,940 Uploads
The main focus on Allstate’s YouTube cannel centers on the Mayhem commercial series. In my opinion, this series of commercials are some of my favorite on television. With nearly 13 million uploads, it’s apparent that I’m not the only one who feels this way. 13 million uploads crushes progressive’s 4 million; however, it’s a long way from GEICO’s 34 million. Though Allstate airs other commercials featuring, Denis Haysberg, Mayhem driving the traffic. Allstate News touches on different safety issues, but the site has not received a lot of traffic.
Mayhem alone puts Allstate near the top of the YouTube insurance community.
YouTube Grade: A-
Overall Grade
Allstate has road the momentum that Mayhem has brought them since the end of last year. This alone puts them near the top of the social networking insurance communities. Twitter needs work and there is still room to growth, but Allstate will need to go beyond traditional models and think outside of the box. So far so good…
Social Media Grade: B
Good For Life…My Life
Six months ago, I posted a blog on my attempt to see if a life insurance policy was worth it for me. Upon doing so, I came across Allstate’s new innovative life insurance product, GoodForLife. At the time, I wasn’t completely convinced that I needed a life insurance policy at such a young age, but the more I thought about it, the more I realized I wasn’t so young anymore. As my search continued, my interest was sparked with the launch of Prudential’s new term life product, PruTerm WorkLife 65.
Based on my first run-through, I decided that term life insurance was best for me because it was affordable and companies offered the option to convert to a permanent life insurance policy. The only concern I had was paying for extra riders. GoodForLife sparked my interest by offering severe accident and critical illness benefits with a return of premium feature that pays back at age 65, with a premium guarantee through the life of the policy.
From initial readings, PruTerm WorkLife 65 offers the similar type of coverage as GoodForLife; Coverage until age 65, premium guarantee, and the ability to convert to permanent life insurance policy without a medical exam.
This type of hybrid insurance product is becoming more popular as companies try to capture younger working adults.
I have set up a consultation with an independent agency in an attempt to receive an apples to apples comparison and quote from GoodForLife and PruTerm WorkLife 65. I am also curious to hear if there are any other similar products that might spark my interest. To be continued…
P&C Insurance TV Commercial Blog I
Recorded and OnDemand TV shows have made watching television more satisfying, but being an avid sports enthusiast , I am forced to watch commercials during live broadcasts. For the most part it’s the same old commercial on repeat…A car commercial followed by a jewelry store advertisement next to a P&C insurance plug finally rounded out with the stations primetime show promotion. Although some of these I suffer through, I do get a kick out of most P&C insurance commercials – working in the insurance industry definitely makes my eyes and ears pay a little more attention than the norm.
With all of the competitiveness circulating around the insurance sector, companies are always trying to outwit and out-market their competitors. So here is my attempt to breakdown and rate some of the more popular P&C commercials that are currently circulating the homes of insurance consumers.
Even before my days in the insurance field, I noticed GEICO’s edgy advertisements. GEICO has always been in the forefront of humorous commercials by introducing us to the Gecko, Cavemen and Googly Eyes. Progressive entered the comedic commercial scene with their quirky insurance specialist Flo, while Allstate remained professional with spokesman Dennis Haysbert’s trusting persona.
Over the past year, I noticed a few changes and/or additions to some of the major insurance carriers’ ads. The most prominent addition was from Allstate. I worked for Allstate when “Project Mayhem” was introduced earlier this year and since my departure I have noticed many more variations of “Mayhem,” all of which make me crack up and say “I’ve seen/done that before.” This year Farmers introduced us to The University of Farmers with the witty Professor Burke and Esurance went from comic book characters to real life actors. Another notable change was with State Farm. State Farm is promoting the value of an agent, but this time with a twist…fictional customer wishes are being granted after the saying “like a good neighbor, state farm is there.”
I understand that my demographics may be targeted by certain companies and others may not, but when critiquing, I try to keep an open mind to who these commercials are targeted too. Some commercials have me laughing out loud, however, some become annoyingly repetitive. I have more to come on this topic, so please stay tuned and don’t change the channel.
Pay As You Drive Auto Insurance – Blog Part III
So it looks like I spoke too soon. Just when I thought I struck out swinging, I was given another at bat.
After a number of failed attempts to find a pay as you drive service available to Illinois drivers, my insurance agent informed me of a new product from Allstate called Drive Wise that was just launched in the state of Illinois.
First questions… what do I need to do and how is my premium affected? It turns out that Drive Wise is a voluntary program that uses a wireless device that easily connects to my vehicle’s onboard computer. The device tracks my driving habits and calculates a driving score (similar to how Progressive’s Snapshot works). I would receive an introductory discount of 10% off of my premium and could earn up to 30% off based on my driving score.
The initial 10% off is nice, but 30% off had a great ring to it. However, I was a little hesitant with the whole driving score aspect. It sounded a lot like Big Brother would be eyeing me down every time I didn’t look both ways when proceeding through a traffic light (not that I would ever do such a thing), so I inquired further. My agent said “No GPS data is collected and the device tracks only factors used to calculate a driving score, which includes mileage driven, driving time of day, rapid acceleration, maximum speed and hard braking.”
I think I could live with that and it turns out that I can check my driving performance and discount status by going to the Drive Wise website. My renewal is due up in April, so I have a few months to decide, but so far I like what I’m hearing. With limited options in Illinois, this might be a home run…I’ll keep you posted!