Susan joined Mintel Comperemedia in early 2001 as Vice President of Research to help clients better understand trends, product offering and positioning, new product developments, and creative strategy.
Susan Wolfe has 20 years of experience in marketing and research. Her experience covers both brand awareness and direct marketing for clients such as Compaq Computer Corp., CDW Computer Centers, BestBuy, McDonalds, State Farm, AmTrak, and Qwest.
Prior to Comperemedia, Susan worked at Tribal DDB, a division of DDB Worldwide Communications, as Media Director of North America. Susan also has seven years in health care communications. She earned a BA in Psychology and Fine Arts from Syracuse University, Syracuse, NY.
Posts by this author
- Questions From Readers
- Ready to check-out? Let me get my iPod Touch…
- “Mobile Banking? P2P? What are you talking about?
- Travelers Mobile Application Grades:
- Answers to Readers Questions
- Cashless in Chicago. But Not Checkless…
- Co-Branded Buzzing for Travel Guests
- Where Did The Money Go?
- The Mobile Wallet: Coming to a phone near you
- Responses to Readers’ Questions About Mortgage and Loan Marketing
- How Will Today’s Children Interact With Their Bank? Or Their Children?
- Answers to Readers Questions About Mobile Banking
- Challenges and Fees In the Banking Industry
- The High Cost of Accessing Your Own Money
- How long have you been with your bank?
- It’s beginning to feel a lot like…Earnings Season!
- Answers to Readers Questions…
- Why The Customer Isn’t Always Right…
- Killer Apps for Cool Cats
- Flying and Banking. More Similar Than You Might Think.
- Complaining Is A Status Update Away
- 20/20 Vision
- New Green Marketing in Financial Services report from Mintel
- I Like My Piggybank…
- It’s A Paperless World…Isn’t It?
- Answers to reader’s questions…
- Remote deposit! (again)
- Old-fashioned values: customer service in today’s day and age
- I have suggestions and feedback…is anyone listening?
- Why ten year olds need checking accounts (and credit cards)
- Email overload…but where’s my bank?
- The semantics of relationships
- Who needs a branch for check deposits? I do!
- When are choices/options/varieties too much to handle?
- More about phones, banks and social media
- Banking honesty and transparency: what it REALLY looks like
- Relationship banking: a wish list
- Relationship banking, what does it really mean?
- What my cell phone search taught me about mobile banking
- Fees are not the answer to profitability
- Banks play up good things they’re doing in tight economy
- Q&A for “7 Predictions for Banking” Webinar
- Vanguard marketing campaign creates verb with “Vanguarding”
- Banks address overdraft protection in direct marketing
- Could annuities help secure retirement for all ages?
- PNC enjoys the success of “virtual” banking
- More predictions for the banking industry in 2010
- CDs marketed as the stable, predictable investment choice
- Don’t spend a Mint!
- Bankers have a thing to learn about email marketing
- Invest in this: email marketing
- Don’t give me a free toaster with my new checking account »
