Lisa Hronek is a Senior Analyst with Mintel Comperemedia. Her nearly nine-year tenure with the company has consisted of a focus on trends within the credit card direct marketing space.
Lisa gathers information based on Mintel Comperemedia data and conveys high-level trends within the industry, while also providing actionable recommendations to Mintel Comperemedia’s client base. Lisa has interacted extensively with major clients, providing a personal touch and an in-depth look at trends, from competitive intelligence departments up to C-level executives.
As a spokesperson and trend analyst, Lisa has been featured in the Wall Street Journal, USA Today and Bloomberg Radio.