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	<title>Comperemedia Blog</title>
	<link>http://www.comperemedia.com/blog</link>
	<description>Competitive Intelligence Media Monitoring Database</description>
	<lastBuildDate>Wed, 10 Mar 2010 21:35:53 +0000</lastBuildDate>
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		<title>Discover goes for wallet share: customers encouraged to spend</title>
		<description><![CDATA[Discover has certainly been busy since the start of the New Year. On January 4, the credit card issuer announced the launch of a national sweepstakes called, &#8220;It Pays to Discover Everyday Giveaway.&#8221; Every purchase made with a Discover card, through the end of 2010, will qualify for a chance to win up to $1 [...]]]></description>
		<link>http://www.comperemedia.com/blog/2010/03/discover-goes-for-wallet-share-customers-encouraged-to-spend/</link>
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		<title>Norwegian Cruise Line débuts Epic ship for solo (and group) travel</title>
		<description><![CDATA[It’s time to hit the open seas, solo. Norwegian Cruise Line’s Epic—with space dedicated specifically for solo travelers—had its first successful sea trail on February 14, 2010 (a day, ironically, dedicated to those in loving pairs&#8230;)
Norwegian Epic is considered the company’s largest and most innovative ship to date, and it continues to create excitement within [...]]]></description>
		<link>http://www.comperemedia.com/blog/2010/03/norwegian-cruise-line-debuts-epic-ship-for-solo-and-group-travel/</link>
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		<title>HSBC increases Orchard Bank email marketing, challenges First Premier</title>
		<description><![CDATA[Based on preliminary January results, HSBC is on track to become the leading acquisition emailer, toppling First Premier from the spot.
This has only occurred in one other month in the past three years, when Chase took the highest share of acquisition email last July. This latest shift in the pecking order is more significant as [...]]]></description>
		<link>http://www.comperemedia.com/blog/2010/03/hsbc-increases-orchard-bank-email-marketing-challenges-first-premier/</link>
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		<title>Banks address overdraft protection in direct marketing</title>
		<description><![CDATA[In the last two months, I’ve seen a surge of direct mail pieces referencing overdraft changes and/or fee options for customers. With the implementation overdraft legislation on tomorrow’s horizon, banks are starting to inform customers of upcoming changes. They’re also trying to encourage them to add overdraft protection to their accounts.
How fees are mentioned in [...]]]></description>
		<link>http://www.comperemedia.com/blog/2010/03/banks-address-overdraft-protection-in-direct-marketing/</link>
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	<item>
		<title>Q&amp;A from “Insurance Communication: Moving Into Tomorrow”</title>
		<description><![CDATA[Thank you to everyone who attended my webinar on February 25, 2010 about the future of insurance communication and marketing. I hope you found the information useful and relevant to your business, and please don’t hesitate to reach out to me with any questions or comments.
If you missed the live webinar but would like to [...]]]></description>
		<link>http://www.comperemedia.com/blog/2010/02/qa-from-%e2%80%9cinsurance-communication-moving-into-tomorrow%e2%80%9d/</link>
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		<title>Toyota, reputation, and the old adage, “when it rains, it pours”</title>
		<description><![CDATA[What a difference a year can make, right? Toyota, a company that was once considered the cream of the crop in the automotive world, is in the middle of potentially reputation-changing dilemma. The company even claimed the world’s largest car manufacturer position in 2008, largely due to the equivalence of the Toyota brand with high [...]]]></description>
		<link>http://www.comperemedia.com/blog/2010/02/toyota-reputation-and-the-old-adage-%e2%80%9cwhen-it-rains-it-pours%e2%80%9d/</link>
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		<title>WEBINAR: “Insurance Communication: Moving Into Tomorrow”</title>
		<description><![CDATA[We’re hosting a free webinar today on the future of insurance marketing communication. You can register by clicking here.
The current economic slump, mixed with new technologies evolving in the world of social media, has caused drastic changes in the way insurance companies choose to communicate with their consumers. People are conscious about saving time and [...]]]></description>
		<link>http://www.comperemedia.com/blog/2010/02/752/</link>
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		<title>Could annuities help secure retirement for all ages?</title>
		<description><![CDATA[Annuities are being promoted by the Obama administration as a way to give Americans a better shot at secure retirement. This is based on a report from the administration’s Middle Class Task Force that came out last week. It’s good news for the annuity sector, which typically isn’t very popular with consumers.
Annuity direct mail
Direct mail [...]]]></description>
		<link>http://www.comperemedia.com/blog/2010/02/could-annuities-help-secure-retirement-for-all-ages/</link>
			</item>
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		<title>How people feel about financial services companies and social media</title>
		<description><![CDATA[Most financial services companies are committed to the world of social media. But
what do specific groups think about financial companies on their social networking sites?
The older the respondent, the more likely they are to say that they use social networking only to connect with friends and family (70% of those 55+ vs. 50% of those [...]]]></description>
		<link>http://www.comperemedia.com/blog/2010/02/how-people-feel-about-financial-services-companies-and-social-media/</link>
			</item>
	<item>
		<title>PNC enjoys the success of “virtual” banking</title>
		<description><![CDATA[What does Gen Y want? Well, where can I start&#8230; They operate differently than any other generation: they’re technologically savvy, used to getting what they want and getting it now, connected to friends and family through cell phones and social networking sites almost all the time.
To target this group with specific (and often fickle) needs, [...]]]></description>
		<link>http://www.comperemedia.com/blog/2010/02/pnc-enjoys-the-success-of-%e2%80%9cvirtual%e2%80%9d-banking/</link>
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