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	<title>Comperemedia Blog</title>
	<link>http://www.comperemedia.com/blog</link>
	<description>Experts on Direct Marketing for Competitive Business Intelligence</description>
	<lastBuildDate>Tue, 23 Apr 2013 18:29:38 +0000</lastBuildDate>
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		<title>Suggestion for a New-Year&#8217;s Resolution</title>
		<description><![CDATA[I recently ran across a blog article from a major news outlet that talked about the personal impact of a particular notice that the author had received from an insurance company regarding the disparity in the national tax treatment of same-sex couples and how it applied to their situation within the state of Illinois. One [...]]]></description>
		<link>http://www.comperemedia.com/blog/2012/12/suggestion-for-a-new-years-resolution/</link>
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		<title>Questions From Readers</title>
		<description><![CDATA[The following is from the Q&#38;A session of our most recent webinar entitled, “Trends in Banking Loyalty and Customer Communication.” To view a recorded version of the webinar, please click the link.
You mentioned that the marketing, especially on web sites, was getting more simple and streamlined. Are the products themselves doing that as well, or [...]]]></description>
		<link>http://www.comperemedia.com/blog/2012/12/questions-from-readers/</link>
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		<title>Timing is Everything!</title>
		<description><![CDATA[On a recent trip, I flew on an airline that I hadn’t used in a very long time. It had the cheapest fare, and since I wasn’t going to be flying first class, I figured it didn’t matter. In my mind, coach is coach, and it’s pretty much a commodity at this point. I truly [...]]]></description>
		<link>http://www.comperemedia.com/blog/2012/12/timing-is-everything/</link>
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		<title>Home for the Holidays</title>
		<description><![CDATA[As families gather around this year, a variety of conversations are sure to take place; sports, politics, food, and general family news, some of which might even generate some heated arguments. One thing though that’s probably not going to come up, since quite frankly it’s a bit on the depressing side, is a conversation about [...]]]></description>
		<link>http://www.comperemedia.com/blog/2012/12/home-for-the-holidays/</link>
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		<title>Pwned!</title>
		<description><![CDATA[At various points in my life I&#8217;ve played some of the massive multi-player online role-playing games (MMORPG) that are out there. They typically involve dedication and lots of time building up the characters and learning the rules and story for the universe you’re playing in. Between my own experience and reading the various fan sites [...]]]></description>
		<link>http://www.comperemedia.com/blog/2012/12/pwned/</link>
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		<title>Webinar Q&amp;A</title>
		<description><![CDATA[The following questions were from a recent financial services and insurance webinar, “Best Practices in Cross-Selling Insurance.”
Q: Statement mailers were mentioned a few times during the presentation, where do those fit into the marketing Mix?
A: I think they can be a big part of cross-sell strategies, but they often lack the same kind of specificity [...]]]></description>
		<link>http://www.comperemedia.com/blog/2012/12/webinar-qa/</link>
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		<title>Ready to check-out?  Let me get my iPod Touch…</title>
		<description><![CDATA[I was at Nordstrom a few weeks ago. In the shoe department. If you’ve never been there it’s worth a visit. Not just for shoes, but for the overall experience, and if you are lucky, some comedy. One of the funniest lines I’ve ever heard was from a Nordstrom’s shoe salesperson. I was deliberating over [...]]]></description>
		<link>http://www.comperemedia.com/blog/2012/11/ready-to-check-out-let-me-get-my-ipod-touch/</link>
			</item>
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		<title>&#8220;Mobile Banking?  P2P? What are you talking about?</title>
		<description><![CDATA[I fear for the future of online and mobile banking. I recently emailed a friend of mine money that I owed her by using my bank’s P2P function. I’m trying to write fewer checks these days, mainly because if I do everything online I have a more accurate picture of the money I have left [...]]]></description>
		<link>http://www.comperemedia.com/blog/2012/10/mobile-banking-p2p-what-are-they/</link>
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		<title>Nationwide Mobile Application Grades:</title>
		<description><![CDATA[After examining a handful of companies, the mobile apps that stand out the most are the ones that perform a variety of tasks. Personally, claim and roadside service are the most valuable features; however, payment options, policy information, and quoting capabilities are also of value. Let’s take a look at Nationwide…
Nationwide Mobile App: Like many [...]]]></description>
		<link>http://www.comperemedia.com/blog/2012/10/nationwide-mobile-application-grades-2/</link>
			</item>
	<item>
		<title>Localization for Airports and Airlines</title>
		<description><![CDATA[How often have you identified an airport or airline with local cuisine and local culture?  My best guess is that it does not happen often, if at all.  Most airports and most airlines are usually quite generic, like shopping malls or gas stations, and they could be easily mistaken for anywhere in the world.  However, [...]]]></description>
		<link>http://www.comperemedia.com/blog/2012/10/localization-for-airports-and-airlines/</link>
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