On my Monday blog post I made a comment that Kardashian fans would not be put-off by negative publicity surrounding the Kardashian Kard. It appears that the Kardashian sisters were put off though and less than one month after the Kardashian Kard was launched, the sisters have terminated the project.

The Kardashian’s have decided that the card is damaging to the Kardashian brand.

A spokeswoman said: “We don’t want anything to do with this,” referring to legal concerns that have plagued the card since its launch. According to an article posted on CNNMoney.com, only 250 consumers had signed up.

The project might have worked – given the size of the Kardashian fan base – with the right partner. The lesson is clear: stewards of strong brands need to ensure that potential partners are aligned with their brand values, otherwise they risk irreparable damage. The Kardashian’s have acted quickly to nip this one in the bud.

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