Recently the Latin Agents and Brokers Association (LABA) announced its formation with a core of 14 members. This group will be joining the Latin American Agents Association, founded in 1998, and the other national agent associations.

The stated goal for LABA is to support agents and brokers who are working in the Hispanic market. LABA has the dual goals of increasing membership to 140 by September and expanding beyond the New York, New Jersey and Connecticut areas. To see how these goals compare with LAAA, I looked to their newsletter Agenda which boasts a national readership of 25,000.

We are seeing more Spanish language insurance direct mail pieces in Comperemedia, most noticeably from State Farm and Farmers. (If you’d like to learn more about them, please email us_marketing@mintel.com.)

The Hispanic market has been a top tier topic at many insurance marketing conferences over the past few years. Are we now seeing these efforts taking hold?

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