Considering Cuba as a top travel destination…is it jumping the gun or capitalizing on perfect timing?

I read an article written by the Associated Press discussing how travel agents from the United States and Cuba were meeting in order to prepare “for what they hope will be the day that Americans can freely vacation on Cuba’s sunny beaches.” It is estimated that the number of Americans could create a 50% increase in visitors to Cuba if and when restrictions are removed. (It would change from 2.4 million tourists now to 3.7 tourists post-travel ban.)

President Obama has shown interest in loosening travel restrictions to Cuba, but considering everything on his plate currently, are these travel agents a little too quick in planning for a new travel destination option?

Also, Cuba is currently a hot destination spot for Europeans and travelers from other parts of the world. To me, the marketing material is easy…potential visas, paperwork and rules are going to be the key sticking points. What kind of preparations are taking place now within the travel industry?

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