We’ve got a webinar coming up this Thursday and it covers a region not always included in Mintel Comperemedia analysis: Canada. We track direct mail and print advertising across Canada, so I’m glad we’ll be able to share insights into the Canadian credit card direct marketing scene. You can sign up for the webinar by clicking HERE.

It’s free (always good in this down economy) and begins promptly at 2:00pm CT. The webinar will last 45 minutes, followed by 15 minutes of Q&A. We’ll post all the questions and answers here after the webinar, so be sure to check back.

More detail about the content:
The landscape for Canadian credit card marketing has changed dramatically over the past two years. As the Canadian economy begins to improve, credit card issuers are now faced with adapting to new government regulations that are re-shaping the industry, while also positioning themselves to take advantage of a potential recovery. This unique situation creates multiple opportunities for credit card marketers as they look to the future and work towards increasing their effectiveness.

Please join Andrew Davidson, Senior Vice President at Mintel Comperemedia, as he discusses the challenges facing Canadian credit card marketers and outlines five areas of opportunity for the future.

In this webinar Andrew Davidson will discuss the following questions:

- How can the present state of direct marketing be advantageous for credit card marketers?
- What opportunities are emerging as a result of the changing landscape?
- What can credit card marketers do to leverage the benefits from new government regulations?
- How can card issuers win in an increasingly competitive environment?

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