It’s time to hit the open seas, solo. Norwegian Cruise Line’s Epic—with space dedicated specifically for solo travelers—had its first successful sea trail on February 14, 2010 (a day, ironically, dedicated to those in loving pairs…)

Norwegian Epic is considered the company’s largest and most innovative ship to date, and it continues to create excitement within the world of cruising. The new ship houses 128 “ultra modern studios” that will be targeted towards solo travelers and will include a special common area for those traveling by themselves. The rooms are expected to be priced at $799 for a 7-day cruise, a price point lower than what a single traveler would have to pay while staying in a double occupancy room.

Considering millions of adults travel by themselves each year (some estimates say 35 million), it is surprising the cruise industry hasn’t reacted sooner to this potential revenue source.

Do you think this will prove successful for the company? If Norwegian succeeds in attracting more single travelers, how quickly can the competition react in creating accommodations for those individuals interested in sailing the open seas without a travel companion?

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