GM announced on December 29, 2009 its intention to offer “deep discounts” on its remaining new Saturn and Pontiac vehicles. The company wants to move out the remaining inventory of the two discontinued GM brands.

According to CNN Money, GM agreed to pay dealers $7,000 for every new Saturn or Pontiac that was sold with a five-day period. The caveat was that the inventory would have to first be moved into the dealer’s rental or service fleets (pre-owned car inventory), in turn making them the first owners of the vehicle. This arrangement allowed dealerships to sell certain Saturn and Pontiac models at up to 46% off the manufacturer’s suggested retail price. This offer lasted until January 4, 2010 for dealers.

The offer created an opportunity for dealers to move inventory while giving consumers a great deal on a new car. Despite the discontinuation of the two brands, GM is committed to ensuring drivers and prospects that both Saturn and Pontiac models can be serviced at any GM dealership in the future.

Did anyone take advantage of the reduced pricing and purchase a new Saturn or Pontiac before the offer expired? I’m interested to see how it worked out.

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