We live in a mobile world. From iPhones to BlackBerrys and Wi-Fi to mobile hot spots, our population is becoming increasingly mobile and increasingly dependent on mobile devices. Leading the mobile revolution is the telecommunications industry, which more than any other sector, has helped facilitate the world’s growing desire to be mobile, wireless and connected.

Now, telecommunications providers are further expanding the mobile movement, promoting netbooks as yet another method of staying connected on-the-go. Previously, computer manufacturers were the primary companies to promote netbooks, but promotions among telecommunications providers are on the rise. Netbook promotions were included in 8% of industry direct mail sent to consumers in Q3 2009 (up from 1% in Q2 2009 and less than that in Q1 2009).

Verizon is leading the charge, often bundling netbook promotions in with acquisition campaigns for bundled internet, TV and phone services. In these direct mail offers, Verizon offers prospects a free netbook when they sign up for the bundled package. Other companies, including Comcast, Qwest and AT&T, have followed Verizon’s lead in promoting netbooks through direct mail.

In offering customers netbooks, telecommunications companies have capitalized on the opportunity to provide customers an additional means to stay connected and to fuel their ever-increasing mobile appetite. What other products can telecom companies “bundle” to help sell their services and appease the quickly changing needs of today’s consumer?

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