As social media networks continue to gain popularity, businesses are realizing the advantages of signing up for websites such as Twitter and Facebook. Companies have the ability to build their customer base, along with benefit from free marketing by using social media. Due to the constraints of the economy and its effects on marketing budgets, companies need to consider alternative ways to connect with consumers and maintain/increase business.

Let’s take airlines on Twitter, for example. It’s obvious these companies are adapting to the times and embracing the influences of social media. Airlines use Twitter to provide travel updates, promote special deals, disseminate company announcements and relay weather-related news. Companies within the airline industry also have the opportunity to connect with current and future customers in a non-invasive way, quickly and effectively.

In an industry that is as dynamic as air travel, dedicating energy to developing and maintaining social media accounts could greatly benefit business. Whether it be a savvy traveler or a savvy social media user, individuals will follow these forward-looking companies for key information and important updates.

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