Chevy has continued with its “Revolution” marketing strategy, gearing up to release three new automobiles in the next two years.

In less than one year (October 2010), Chevy will take its biggest risk with the release of its Chevy Volt to the public. The release of this electric car could also be the company’s largest payoff. First seen in the direct marketing space in August 2007, Chevrolet has continued to create hype for its first electric car through direct mail and email. We expect even more activity in upcoming months.

Chevy is also planning on introducing the 2011 Cruze during the third quarter of 2010 as a rival to the Honda Civic and other fuel-efficient economy cars. The Chevy Cruze is expected to have more interior space than the Honda Civic and come with a 1.4L Turbo engine, built with performance and fuel efficiency in mind. Marketing for the Cruze was first observed by Mintel Comperemedia in October 2008.

Finally, Chevrolet has plans to enter the mini-car market in 2011 with the Chevy Spark. The 2011 Spark has yet to be marketed within the US through direct mail or email. However, I expect we’ll start seeing Spark advertising soon.

With these new innovative products, Chevy is the automaker to watch in 2010. I’m also curious to see what the competition will do. Any predictions?

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