It’s a benefit to some, a burden to others, but wireless and smart phones are quickly becoming synonymous with social networking. In order to stay relevant and keep ahead of the competition, wireless telecommunications providers are shouting loud and clear about their phones’ ability to tap into social networks.
Many wireless telecommunications providers promote customers’ ability to access social media on their phones, which allows them to update friends and family about their activities. Still others advertise proprietary applications in their direct mail, like Verizon’s “SocialLife”, or allow users to upload pictures to various social media websites.
Wireless telecommunications providers are not only giving people what they want—24/7, on-the-go access to Facebook, LinkedIn, Twitter, YouTube (woe to the person who can’t tweet from the bus!)—they’re also finding a way to increase mobile phone usage. It’s a win-win.
So what’s next? Apps are wildly popular on the iPhone, but what can other providers do to stand out?

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