NEWS ALERT – New survey reveals insurance producers’ preferences

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We just completed analysis of a survey of insurance producers conducted in September 2009. Using Mintel Comperemedia’s Insurance Producer Panel, we asked questions about producers’ attitudes and behaviors regarding their business and their relationships with insurance companies.

We found, somewhat unsurprisingly, that insurance producers’ preferences vary substantially based on their time in the industry and whether they’re captive or independent. Check out some of the key findings in today’s press release.

We also asked insurance producers about other topics in this proprietary survey, including:

  • Business structure
  • Opinions about continuing education
  • Agency promotional tactics
  • Perception of the Internet’s importance
  • Greatest challenges
  • Future expectations

 For more information from this survey, contact info@comperemedia.com.