The green tsunami may have receded to more of a large wave as the economy dominates people’s minds, but the trend definitely hasn’t gone away.
A Mintel survey about green marketing in financial services, for example, reveals over half of Americans say green practices influence which companies they do business with. Moreover, nearly two-thirds of people agree, “I am most concerned about the current financial crisis, but a company that implements eco-friendly initiatives would be more attractive to me than one that did not.”
Technology companies have heard the call. In direct mail tracked this year, we’ve seen leaders like Dell and Toshiba promoting green business initiatives.
Do you think “green” will continue to resonate with consumers even though the economy isn’t recovering quickly? After recovery, could “green” become the be-all, end-all trend it was pre-recession? How can technology companies best position themselves both now and in the future?

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