Competition is a top driver of business success, so it’s not surprising to see Chase taking on American Express for small business owners’ loyalty.
In mid-September, Chase launched a new suite of Ink credit cards for business customers: Ink Bold, Ink Plus, Ink and Ink Cash. The suite of four products includes the Ink Bold Charge Card, which will go head-to-head with the American Express Gold Business Card.
Mintel Comperemedia watched Chase roll out marketing support for Ink, from direct mail starting in June 2009 and increasing in August, to full-page print advertising in the Wall Street Journal in late September. Additionally, Chase rose to become the top mailer for small business cards in the past year.
Business owners may be next to see a rise in credit card direct marketing as the industry shows yet another sign of recovery: “So far in 2009, the number of direct mail pieces received by small business panelists has been flat. This contrasts sharply to steep declines observed throughout 2008.” - Mintel Comperemedia Press Release

How do you think small business owners will react to the increased competition for their dollars? What financial products and services do they prize most?

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