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1. Personalization is the focus, with little concern about reinforcing echo chambers 2. Re-engagement marketing efforts will increase as AI gets better at anticipating churn 3. Experience is (still) all – but now it’s about mixing the virtual and the real 4. You don’t need a big budget to launch a successful marketing campaign
For the health insurance and pharmaceutical industries, 2017 was the year to watch Amazon. Over the course of 12 months, the ecommerce titan rolled out a series of quiet, but bold moves. This includes launching a same-day pharmacy delivery service in Japan, debuting an exclusive private-label healthcare product line, and obtaining wholesale pharmacy licenses in 12 US states. But was 2017 just the beginning? As we close out the first quarter of 2018, it is clear the answer is a resounding yes. New investments, partnerships and collaborative research projects signal Amazon will be disrupting insurance for a long time to come.
Mintel ePerformance/eDataSource estimates that Amazon Channels drove at least two-thirds of HBO NOW’s 2017 subscriber growth by heavily marketing HBO NOW to Prime customers, offering free trial opportunities and encouraging affiliates to spread the word.