Welcome to
Mintel Comperemedia

Brand-specific, competitive benchmarks and customer engagement metrics tailored to your business needs.
You can spend on marketing, or you can invest in it.

The world's leading market intelligence agency

Mintel Comperemedia is the industry gold standard in direct marketing analysis and innovation. Comperemedia delivers the highest level of data granularity, local market knowledge and in-depth analysis. Mintel's rigorous quality standards, methodology and robust data provide the world's leading companies with marketing intelligence you can trust to grow your business.

Mintel also offers insight into email campaign performance with key success metrics provided by its ePerformance tool.


What is it?

Data and Analytics

Clients benefit from powerful marketing data and analysis that enable them to gain competitive intelligence, monitor life cycle communication trends and identify cross-channel marketing innovation.

Actionable Insights

Comperemedia's industry experts and research analysts deliver a constant stream of insight into marketing trends and developments. Brand-specific, benchmarked against the competition, whole-market coverage - metrics tailored to your business.


From our client service and research teams to our account managers, we are always here to answer questions and assist with projects. Whatever your business needs, our team will help you - quickly and confidently.

How can I use it?

Consumer Behavior

Discover hard-to-find facts and acquire the intellect to examine them.

Competitive Analysis

Gain insight into your competitions. retention and acquisition strategies and learn how your competitors are addressing current issues and trends.

Customer Engagement

Benchmark email design, frequency and engagement metrics and analyze read/spam/delete rates in real time with Mintel ePerformance.

Market Intelligence

Find out what.s new in cross-channel marketing and discover where your marketing should be headed.

Strategic Consultancy

Bring us your business challenges and we will give you the data, intelligence and options to solve them.

Mintel Blog: Latest Marketing News and Trends

Five Learnings for Marketers from CES 2018

Last week, brands, creatives and marketers gathered at CES 2018’s “C Space” to discuss how technology is influencing their work. Mintel was there for all the action, listening to the C Space speakers, perusing the exhibits and interacting with other marketers. Here, we’ve distilled several days of information into five key learnings for marketers that stood out during C Space 2018:

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5 Marketing Trends in Banking from the 2017 Holiday Season

Five key themes identified in holiday-themed marketing observed from some of the top banks in the marketplace.

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Year-End Marketing Reveals Opportunities to Put Data Back into Consumers’ Hands

Year-end marketing from Netflix and Spotify underscores the importance of putting consumer data back into the hands of its creators.

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