Welcome to
Mintel Comperemedia

Brand-specific, competitive benchmarks and customer engagement metrics tailored to your business needs.
You can spend on marketing, or you can invest in it.

The world's leading market intelligence agency

Mintel Comperemedia is the industry gold standard in direct marketing analysis and innovation. Comperemedia delivers the highest level of data granularity, local market knowledge and in-depth analysis. Mintel's rigorous quality standards, methodology and robust data provide the world's leading companies with marketing intelligence you can trust to grow your business.

Mintel also offers insight into email campaign performance with key success metrics provided by its ePerformance tool.


What is it?

Data and Analytics

Clients benefit from powerful marketing data and analysis that enable them to gain competitive intelligence, monitor life cycle communication trends and identify cross-channel marketing innovation.

Actionable Insights

Comperemedia's industry experts and research analysts deliver a constant stream of insight into marketing trends and developments. Brand-specific, benchmarked against the competition, whole-market coverage - metrics tailored to your business.


From our client service and research teams to our account managers, we are always here to answer questions and assist with projects. Whatever your business needs, our team will help you - quickly and confidently.

How can I use it?

Consumer Behavior

Discover hard-to-find facts and acquire the intellect to examine them.

Competitive Analysis

Gain insight into your competitions. retention and acquisition strategies and learn how your competitors are addressing current issues and trends.

Customer Engagement

Benchmark email design, frequency and engagement metrics and analyze read/spam/delete rates in real time with Mintel ePerformance.

Market Intelligence

Find out what.s new in cross-channel marketing and discover where your marketing should be headed.

Strategic Consultancy

Bring us your business challenges and we will give you the data, intelligence and options to solve them.

Mintel Blog: Latest Marketing News and Trends

Four Key Takeaways for Marketers from the 2018 NAB Show

1. Personalization is the focus, with little concern about reinforcing echo chambers 2. Re-engagement marketing efforts will increase as AI gets better at anticipating churn 3. Experience is (still) all – but now it’s about mixing the virtual and the real 4. You don’t need a big budget to launch a successful marketing campaign

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Amazon's Healthcare Reach Grows As Insurtech And Senior Innovations Are On The Horizon

For the health insurance and pharmaceutical industries, 2017 was the year to watch Amazon. Over the course of 12 months, the ecommerce titan rolled out a series of quiet, but bold moves. This includes launching a same-day pharmacy delivery service in Japan, debuting an exclusive private-label healthcare product line, and obtaining wholesale pharmacy licenses in 12 US states. But was 2017 just the beginning? As we close out the first quarter of 2018, it is clear the answer is a resounding yes. New investments, partnerships and collaborative research projects signal Amazon will be disrupting insurance for a long time to come.

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How Amazon Helped Drive HBO NOW Subscriber Growth

Mintel ePerformance/eDataSource estimates that Amazon Channels drove at least two-thirds of HBO NOW’s 2017 subscriber growth by heavily marketing HBO NOW to Prime customers, offering free trial opportunities and encouraging affiliates to spread the word.

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