Welcome to
Mintel Comperemedia

Brand-specific, competitive benchmarks and customer engagement metrics tailored to your business needs.
You can spend on marketing, or you can invest in it.

The world's leading market intelligence agency

Mintel Comperemedia is the industry gold standard in direct marketing analysis and innovation. Comperemedia delivers the highest level of data granularity, local market knowledge and in-depth analysis. Mintel's rigorous quality standards, methodology and robust data provide the world's leading companies with marketing intelligence you can trust to grow your business.

Mintel also offers insight into email campaign performance with key success metrics provided by its ePerformance tool.


What is it?

Data and Analytics

Clients benefit from powerful marketing data and analysis that enable them to gain competitive intelligence, monitor life cycle communication trends and identify cross-channel marketing innovation.

Actionable Insights

Comperemedia's industry experts and research analysts deliver a constant stream of insight into marketing trends and developments. Brand-specific, benchmarked against the competition, whole-market coverage - metrics tailored to your business.


From our client service and research teams to our account managers, we are always here to answer questions and assist with projects. Whatever your business needs, our team will help you - quickly and confidently.

How can I use it?

Consumer Behavior

Discover hard-to-find facts and acquire the intellect to examine them.

Competitive Analysis

Gain insight into your competitions. retention and acquisition strategies and learn how your competitors are addressing current issues and trends.

Customer Engagement

Benchmark email design, frequency and engagement metrics and analyze read/spam/delete rates in real time with Mintel ePerformance.

Market Intelligence

Find out what.s new in cross-channel marketing and discover where your marketing should be headed.

Strategic Consultancy

Bring us your business challenges and we will give you the data, intelligence and options to solve them.

Mintel Blog: Latest Marketing News and Trends

How Amazon Helped Drive HBO NOW Subscriber Growth

Mintel ePerformance/eDataSource estimates that Amazon Channels drove at least two-thirds of HBO NOW’s 2017 subscriber growth by heavily marketing HBO NOW to Prime customers, offering free trial opportunities and encouraging affiliates to spread the word.

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A Health Care Dream Team? Taking A Closer Look At The Amazon, Berkshire Hathaway And JP Morgan Chase Alliance

On January 30th, Amazon, Berkshire Hathaway and JPMorgan Chase announced plans to form an independent health care company for their employees, and perhaps ultimately, the country. This blog post aims to explore the challenges this new venture will face, as well as the unique resources Amazon, Berkshire Hathaway and JPMorgan Chase bring to this new undertaking. If successful, this initiative could dramatically alter the future landscape of health care—especially for insurers.

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Home Security Providers Extend Peace of Mind Beyond the Home

Driven to differentiate, while reinforcing the fundamental importance of security monitoring, several of home security’s biggest brands are extending monitoring services beyond the home. CES saw the introduction of offerings that will bring security to your car, your internet and even your neighborhood.

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