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Mintel Comperemedia is the industry gold standard in direct marketing analysis and innovation. Comperemedia delivers the highest level of data granularity, local market knowledge and in-depth analysis. Mintel's rigorous quality standards, methodology and robust data provide the world's leading companies with marketing intelligence you can trust to grow your business.
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Five key themes identified in holiday-themed marketing observed from some of the top banks in the marketplace.
Year-end marketing from Netflix and Spotify underscores the importance of putting consumer data back into the hands of its creators.
This holiday season, in particular, both Amazon Echo and Google Home smart speakers have emerged as key incentives in promotions across internet, TV, wireless, and home security marketing.