Welcome to
Mintel Comperemedia

Brand-specific, competitive benchmarks and customer engagement metrics tailored to your business needs.
You can spend on marketing, or you can invest in it.

The world's leading market intelligence agency

Mintel Comperemedia is the industry gold standard in direct marketing analysis and innovation. Comperemedia delivers the highest level of data granularity, local market knowledge and in-depth analysis. Mintel's rigorous quality standards, methodology and robust data provide the world's leading companies with marketing intelligence you can trust to grow your business.

Mintel also offers insight into email campaign performance with key success metrics provided by its ePerformance tool.


What is it?

Data and Analytics

Clients benefit from powerful marketing data and analysis that enable them to gain competitive intelligence, monitor life cycle communication trends and identify cross-channel marketing innovation.

Actionable Insights

Comperemedia's industry experts and research analysts deliver a constant stream of insight into marketing trends and developments. Brand-specific, benchmarked against the competition, whole-market coverage - metrics tailored to your business.


From our client service and research teams to our account managers, we are always here to answer questions and assist with projects. Whatever your business needs, our team will help you - quickly and confidently.

How can I use it?

Consumer Behavior

Discover hard-to-find facts and acquire the intellect to examine them.

Competitive Analysis

Gain insight into your competitions. retention and acquisition strategies and learn how your competitors are addressing current issues and trends.

Customer Engagement

Benchmark email design, frequency and engagement metrics and analyze read/spam/delete rates in real time with Mintel ePerformance.

Market Intelligence

Find out what.s new in cross-channel marketing and discover where your marketing should be headed.

Strategic Consultancy

Bring us your business challenges and we will give you the data, intelligence and options to solve them.

Mintel Blog: Latest Marketing News and Trends

CVS Plans To Buy Aetna, Addressing 3 Core Tenets Of The Digital Age

On Sunday, December 3rd, 2017, CVS Health announced that it had agreed to buy Aetna for approximately $69 billion in a deal that would combine the drugstore titan with one of the largest health insurers in the United States.This move has the potential to revolutionize not only the nation’s health care industry, but to transform insurance as a whole.For both sides, this is a marriage of immense opportunity as it addresses three core tenets of the digital age: convenience, cost savings, and competition.

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Financial Services Marketing Trends 2017: How’d we do?

As we prepare to release our trend predictions for 2018, we take a look back at the two 2017 trends that evolved the most over the last year.

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Telecommunications Marketing Trends 2017: How'd We Do?

As we prepare to release our trend predictions for 2018, we take a look back on how our 2017 trends played out.

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