Welcome to
Mintel Comperemedia

Brand-specific, competitive benchmarks and customer engagement metrics tailored to your business needs.
You can spend on marketing, or you can invest in it.

The world's leading market intelligence agency

Mintel Comperemedia is the industry gold standard in direct marketing analysis and innovation. Comperemedia delivers the highest level of data granularity, local market knowledge and in-depth analysis. Mintel's rigorous quality standards, methodology and robust data provide the world's leading companies with marketing intelligence you can trust to grow your business.

Mintel also offers insight into email campaign performance with key success metrics provided by its ePerformance tool.


What is it?

Data and Analytics

Clients benefit from powerful marketing data and analysis that enable them to gain competitive intelligence, monitor life cycle communication trends and identify cross-channel marketing innovation.

Actionable Insights

Comperemedia's industry experts and research analysts deliver a constant stream of insight into marketing trends and developments. Brand-specific, benchmarked against the competition, whole-market coverage - metrics tailored to your business.


From our client service and research teams to our account managers, we are always here to answer questions and assist with projects. Whatever your business needs, our team will help you - quickly and confidently.

How can I use it?

Consumer Behavior

Discover hard-to-find facts and acquire the intellect to examine them.

Competitive Analysis

Gain insight into your competitions. retention and acquisition strategies and learn how your competitors are addressing current issues and trends.

Customer Engagement

Benchmark email design, frequency and engagement metrics and analyze read/spam/delete rates in real time with Mintel ePerformance.

Market Intelligence

Find out what.s new in cross-channel marketing and discover where your marketing should be headed.

Strategic Consultancy

Bring us your business challenges and we will give you the data, intelligence and options to solve them.

Mintel Blog: Latest Marketing News and Trends

Reflecting on INTX 2016: How the iGeneration will Influence TV's Evolution

Last week, I had the pleasure of participating in a panel focused on the iGeneration at the 2016 Internet & Television Expo in Boston. The panel, “Z-ing the Future,” explored what impact the post-Millennial generation will have on the TV industry (and beyond). Shared here are some of the key insights, which apply equally well for marketers, as they do for TV providers or content creators.

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Personalization Offers a Map through the Maze of Video Content

Video providers—whether streaming or pay TV—are challenged to offer better user experiences across all devices to help their customers search and discover content

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Startup vs. Industry Titan: The New World of Health Insurance

With another open enrollment period in the books since the implementation of the Affordable Care Act, consumers, employers and insurers are taking a critical look at what the future of health insurance holds.

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