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Many carriers are getting more creative with the tech support and device protection options they offer to customers as they look to increase engagement, add more value to their services and drive higher average revenue per user.
Chatbots are only one aspect of a multi-pronged approach Lemonade is taking to transform an industry and the perceptions that have long haunted many brands. As Lemonade scales quickly, the company seems committed to not just maintaining the momentum, but building on it as fast as possible.
One of the key advantages of AI is that it enables brands to offer better proactive customer service. This is one of most important ways brands will add more value for their customers in the future – by becoming highly adept at anticipating their needs, rather than waiting for a customer to approach them with a question or problem.