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US mobility providers have recognized that parents are a key market for their connected car solutions and are getting more creative with the ways they position these products for families.
Layer3 recently jumped into the pay-TV marketplace with its brand new, premium, wired cable TV product, honing in on key weaknesses of traditional pay TV—namely, poor customer service and a lack of relatability with digitally savvy consumers—in order to offer a better, more appealing cable TV service.
Listen in on a conversation with Emily Groch, Comperemedia Director of Telecommunications Insights and author of Mintel's 2017 Telecommunications Marketing Trends as she discusses these trends with Comperemedia Chief Insights Officer Andrew Davidson and Mintel Vice President of Marketing, Jen Werner.