Welcome to
Mintel Comperemedia

Brand-specific, competitive benchmarks and customer engagement metrics tailored to your business needs.
You can spend on marketing, or you can invest in it.

The world's leading market intelligence agency

Mintel Comperemedia is the industry gold standard in direct marketing analysis and innovation. Comperemedia delivers the highest level of data granularity, local market knowledge and in-depth analysis. Mintel's rigorous quality standards, methodology and robust data provide the world's leading companies with marketing intelligence you can trust to grow your business.

Mintel also offers insight into email campaign performance with key success metrics provided by its ePerformance tool.

cta-eperformance

What is it?

Data and Analytics

Clients benefit from powerful marketing data and analysis that enable them to gain competitive intelligence, monitor life cycle communication trends and identify cross-channel marketing innovation.

Actionable Insights

Comperemedia's industry experts and research analysts deliver a constant stream of insight into marketing trends and developments. Brand-specific, benchmarked against the competition, whole-market coverage - metrics tailored to your business.

Support

From our client service and research teams to our account managers, we are always here to answer questions and assist with projects. Whatever your business needs, our team will help you - quickly and confidently.

How can I use it?

Consumer Behavior

Discover hard-to-find facts and acquire the intellect to examine them.

Competitive Analysis

Gain insight into your competitions. retention and acquisition strategies and learn how your competitors are addressing current issues and trends.

Customer Engagement

Benchmark email design, frequency and engagement metrics and analyze read/spam/delete rates in real time with Mintel ePerformance.

Market Intelligence

Find out what.s new in cross-channel marketing and discover where your marketing should be headed.

Strategic Consultancy

Bring us your business challenges and we will give you the data, intelligence and options to solve them.

Mintel Blog: Latest Marketing News and Trends

Setting Insurance Industry Records With Artificial Intelligence

Chatbots are only one aspect of a multi-pronged approach Lemonade is taking to transform an industry and the perceptions that have long haunted many brands. As Lemonade scales quickly, the company seems committed to not just maintaining the momentum, but building on it as fast as possible.

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Learnings from CES 2017: Data, AI, and the Evolution of Customer Service

One of the key advantages of AI is that it enables brands to offer better proactive customer service. This is one of most important ways brands will add more value for their customers in the future – by becoming highly adept at anticipating their needs, rather than waiting for a customer to approach them with a question or problem.

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Learnings from CES 2017: Keeping It Real with Virtual Reality

This year, the unbridled enthusiasm for virtual reality that permeated CES 2016 was tempered by an open acknowledgement of the challenges and risks of VR. Experts know that if VR is going to take off, it has to accomplish a lot.

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