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Mintel Comperemedia is the industry gold standard in direct marketing analysis and innovation. Comperemedia delivers the highest level of data granularity, local market knowledge and in-depth analysis. Mintel's rigorous quality standards, methodology and robust data provide the world's leading companies with marketing intelligence you can trust to grow your business.
Mintel also offers insight into email campaign performance with key success metrics provided by its ePerformance tool.
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Benchmark email design, frequency and engagement metrics and analyze read/spam/delete rates in real time with Mintel ePerformance.
Find out what.s new in cross-channel marketing and discover where your marketing should be headed.
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Last week, I had the pleasure of participating in a panel focused on the iGeneration at the 2016 Internet & Television Expo in Boston. The panel, “Z-ing the Future,” explored what impact the post-Millennial generation will have on the TV industry (and beyond). Shared here are some of the key insights, which apply equally well for marketers, as they do for TV providers or content creators.
Video providers—whether streaming or pay TV—are challenged to offer better user experiences across all devices to help their customers search and discover content
With another open enrollment period in the books since the implementation of the Affordable Care Act, consumers, employers and insurers are taking a critical look at what the future of health insurance holds.