Welcome to
Mintel Comperemedia

Brand-specific, competitive benchmarks and customer engagement metrics tailored to your business needs.
You can spend on marketing, or you can invest in it.

The world's leading market intelligence agency

Mintel Comperemedia is the industry gold standard in direct marketing analysis and innovation. Comperemedia delivers the highest level of data granularity, local market knowledge and in-depth analysis. Mintel's rigorous quality standards, methodology and robust data provide the world's leading companies with marketing intelligence you can trust to grow your business.

Mintel also offers insight into email campaign performance with key success metrics provided by its ePerformance tool.


What is it?

Data and Analytics

Clients benefit from powerful marketing data and analysis that enable them to gain competitive intelligence, monitor life cycle communication trends and identify cross-channel marketing innovation.

Actionable Insights

Comperemedia's industry experts and research analysts deliver a constant stream of insight into marketing trends and developments. Brand-specific, benchmarked against the competition, whole-market coverage - metrics tailored to your business.


From our client service and research teams to our account managers, we are always here to answer questions and assist with projects. Whatever your business needs, our team will help you - quickly and confidently.

How can I use it?

Consumer Behavior

Discover hard-to-find facts and acquire the intellect to examine them.

Competitive Analysis

Gain insight into your competitions. retention and acquisition strategies and learn how your competitors are addressing current issues and trends.

Customer Engagement

Benchmark email design, frequency and engagement metrics and analyze read/spam/delete rates in real time with Mintel ePerformance.

Market Intelligence

Find out what.s new in cross-channel marketing and discover where your marketing should be headed.

Strategic Consultancy

Bring us your business challenges and we will give you the data, intelligence and options to solve them.

Mintel Blog: Latest Marketing News and Trends

Learnings from CES 2017: Keeping It Real with Virtual Reality

This year, the unbridled enthusiasm for virtual reality that permeated CES 2016 was tempered by an open acknowledgement of the challenges and risks of VR. Experts know that if VR is going to take off, it has to accomplish a lot.

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DIRECTV NOW's Success: Will It Come Down to Marketing?

On November 30, AT&T officially launched its much buzzed-about streaming TV service, DIRECTV NOW. The service is AT&T’s answer to the gradually widening pool of consumers that do not subscribe to pay-TV service, have reduced their TV subscription or have never subscribed to pay-TV. While AT&T is not the first pay-TV provider that has launched a streaming TV service with hopes of scooping up these consumer groups (it joins Sling TV and PlayStation Vue), it could drive higher subscribership than its competitors due to its marketing and bundle efforts.

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Saving for Retirement: The Financial Reality of the Golden Years

The vision of retirement as we once knew it is changing. Financial services brands are finding new and creative ways to help consumers save for retirement.

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