Welcome to
Mintel Comperemedia

Brand-specific, competitive benchmarks and customer engagement metrics tailored to your business needs.
You can spend on marketing, or you can invest in it.

The world's leading market intelligence agency

Mintel Comperemedia is the industry gold standard in direct marketing analysis and innovation. Comperemedia delivers the highest level of data granularity, local market knowledge and in-depth analysis. Mintel's rigorous quality standards, methodology and robust data provide the world's leading companies with marketing intelligence you can trust to grow your business.

Mintel also offers insight into email campaign performance with key success metrics provided by its ePerformance tool.


What is it?

Data and Analytics

Clients benefit from powerful marketing data and analysis that enable them to gain competitive intelligence, monitor life cycle communication trends and identify cross-channel marketing innovation.

Actionable Insights

Comperemedia's industry experts and research analysts deliver a constant stream of insight into marketing trends and developments. Brand-specific, benchmarked against the competition, whole-market coverage - metrics tailored to your business.


From our client service and research teams to our account managers, we are always here to answer questions and assist with projects. Whatever your business needs, our team will help you - quickly and confidently.

How can I use it?

Consumer Behavior

Discover hard-to-find facts and acquire the intellect to examine them.

Competitive Analysis

Gain insight into your competitions. retention and acquisition strategies and learn how your competitors are addressing current issues and trends.

Customer Engagement

Benchmark email design, frequency and engagement metrics and analyze read/spam/delete rates in real time with Mintel ePerformance.

Market Intelligence

Find out what.s new in cross-channel marketing and discover where your marketing should be headed.

Strategic Consultancy

Bring us your business challenges and we will give you the data, intelligence and options to solve them.

Mintel Blog: Latest Marketing News and Trends

Comcast Engages Prospects and Customers with New Hands-On Education Opportunities

Comcast is one provider that is experimenting with ways to break down the barriers that would prevent its customers from enjoying the many features of its X1 platform by offering different types of in-person education.

Read more

Thought Bubble: Sofi and Protective Life's Partnership

SoFi, an online lender, recently got an insurance license and is partnering with Protective Life Insurance Company. Mintel’s expert analysts discuss how this partnership will affect the insurance industry and consumers, as well as key learnings for financial marketers.

Read more

LIMRA Annual Meeting Day 2: Where do we go from here?

It’s clear that there is a microscopic focus on innovation and the future of the industry among insurance leaders. Some feel this is best suited through small changes to current business models and product structures, while others see a more seismic shift ahead. But all clearly focused on the same thing: Tomorrow’s customer looks vastly different from today.

Read more