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This blog post uses data from multiple sources to determine whether interest in DirecTV Now has waned in 2017.
Pay-TV providers, the majority of which continue to perform dismally in customer satisfaction ratings, seem to be stuck in their own corporate echo chambers. The industry is ripe for a customer-centric shakeup and DISH wants to be the provider to do it.
Listen in on a conversation with Ali Lipson, Mintel Director of Retail & Apparel Consumer Reports and author of Mintel's 2017 Retail Marketing Trends as she discusses these trends with Comperemedia Chief Insights Officer Andrew Davidson and Mintel Vice President of Marketing, Jen Werner.