Brand-specific, competitive benchmarks and customer engagement metrics tailored to your business needs.
You can spend on marketing, or you can invest in it.
Mintel Comperemedia is the industry gold standard in direct marketing analysis and innovation. Comperemedia delivers the highest level of data granularity, local market knowledge and in-depth analysis. Mintel's rigorous quality standards, methodology and robust data provide the world's leading companies with marketing intelligence you can trust to grow your business.
Mintel also offers insight into email campaign performance with key success metrics provided by its ePerformance tool.
Clients benefit from powerful marketing data and analysis that enable them to gain competitive intelligence, monitor life cycle communication trends and identify cross-channel marketing innovation.
Comperemedia's industry experts and research analysts deliver a constant stream of insight into marketing trends and developments. Brand-specific, benchmarked against the competition, whole-market coverage - metrics tailored to your business.
From our client service and research teams to our account managers, we are always here to answer questions and assist with projects. Whatever your business needs, our team will help you - quickly and confidently.
Discover hard-to-find facts and acquire the intellect to examine them.
Gain insight into your competitions. retention and acquisition strategies and learn how your competitors are addressing current issues and trends.
Benchmark email design, frequency and engagement metrics and analyze read/spam/delete rates in real time with Mintel ePerformance.
Find out what.s new in cross-channel marketing and discover where your marketing should be headed.
Bring us your business challenges and we will give you the data, intelligence and options to solve them.
As each carrier works harder to protect its customer base from competitors’ flashy switching offers, we’re seeing a new wave of loyalty programs emerging from the industry. With any luck, these new programs will enable carriers to thank customers, engage them, and hopefully keep them satisfied and sticky.
As co-brand contracts expire, partners are negotiating better terms for interchange and improvements in their cards’ overall value propositions.