Welcome to
Mintel Comperemedia

Brand-specific, competitive benchmarks and customer engagement metrics tailored to your business needs.
You can spend on marketing, or you can invest in it.

The world's leading market intelligence agency

Mintel Comperemedia is the industry gold standard in direct marketing analysis and innovation. Comperemedia delivers the highest level of data granularity, local market knowledge and in-depth analysis. Mintel's rigorous quality standards, methodology and robust data provide the world's leading companies with marketing intelligence you can trust to grow your business.

Mintel also offers insight into email campaign performance with key success metrics provided by its ePerformance tool.


What is it?

Data and Analytics

Clients benefit from powerful marketing data and analysis that enable them to gain competitive intelligence, monitor life cycle communication trends and identify cross-channel marketing innovation.

Actionable Insights

Comperemedia's industry experts and research analysts deliver a constant stream of insight into marketing trends and developments. Brand-specific, benchmarked against the competition, whole-market coverage - metrics tailored to your business.


From our client service and research teams to our account managers, we are always here to answer questions and assist with projects. Whatever your business needs, our team will help you - quickly and confidently.

How can I use it?

Consumer Behavior

Discover hard-to-find facts and acquire the intellect to examine them.

Competitive Analysis

Gain insight into your competitions. retention and acquisition strategies and learn how your competitors are addressing current issues and trends.

Customer Engagement

Benchmark email design, frequency and engagement metrics and analyze read/spam/delete rates in real time with Mintel ePerformance.

Market Intelligence

Find out what.s new in cross-channel marketing and discover where your marketing should be headed.

Strategic Consultancy

Bring us your business challenges and we will give you the data, intelligence and options to solve them.

Mintel Blog: Latest Marketing News and Trends

From HIV to Marijuana: The Evolution of Insurability

Similar to the evolution of providing policies for those living with HIV, as more data is collected and analyzed, insurance companies may become more comfortable in offering some version of coverage for those associated with the marijuana industry.

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Comcast's Xfinity Prepaid Internet & TV Could Appeal to Commitment Phobics

Last week, Comcast officially announced that it will roll out its prepaid Xfinity Internet and TV services to its entire footprint by the end of 2017. Comcast has been testing the prepaid model for years – in fact, Mintel Comperemedia started observing direct marketing for Xfinity prepaid Internet in a variety of Comcast markets in 2013. With these services, Comcast is tapping into a market ripe for month-to-month services.

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Insurance For When "Life Goes Right"

State Farm launched their tagline to “help life go right,” during the first game of the 2016 NBA Finals in an ad that demonstrated the company will be around even when things aren’t going wrong.

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