Why Choose Comperemedia? »
Mintel Comperemedia® is a searchable competitive database tracking direct mail, print advertising, mobile advertising and online banner advertising in the United States and Canada, as well as email in the US. Mintel Comperemedia tracks information to analyze 8 vertical markets: Banking, Credit Card, Investments, Insurance, Mortgage and Loan, Telecom, Travel and Leisure and Automotive. With Mintel Comperemedia’s market research and analysis, you’ll be better informed to make your campaigns more effective than ever before.
Benefits of Mintel Comperemedia »
Gain insight into your competitors’ retention and acquisition strategies
With access to Mintel Comperemedia, you can begin to understand when and what your competitors are mailing. You will also be able to analyze how competitors are addressing current issues and trends and utilizing cross-channel communication.
Make your brand and your products stand out from the crowd
Mintel Comperemedia provides the competitive intelligence to identify areas for product innovation through direct mail, email marketing, print advertising, mobile advertising and online banner advertising and helps discover new opportunities for partnership marketing.
Get your prospects to read and respond to your offers
A completely unique product, Mintel Comperemedia will help you position products effectively by evaluating existing direct marketing programs and incentives throughout your industry and within other markets. You can view competitors’ most commonly mailed offers and begin to understand what works for them, as well as what they are testing.
Understand consumer behavior around direct mail and email
Mintel Comperemedia’s proprietary consumer studies allow you to gain an understanding of current issues and hot topics through frequent webinars and reports.
Low consumer confidence in economy leads half of Americans to think other countries offer better opportunities than the US,Almost three in four (72%) US consumers think younger generations will have a more difficult time than they had, and nearly half (49%) think that other countries offer better opportunities than the US.
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About Mintel »
Mintel provides industry-leading Market Intelligence.
Mintel’s clients gain global insight into consumer behaviour, product innovation and competitive marketing strategies. Our high quality data, meaningful analysis and actionable recommendations always positively impact our clients’ business.