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Mintel Comperemedia is the industry gold standard in direct marketing analysis and innovation. Comperemedia delivers the highest level of data granularity, local market knowledge and in-depth analysis. Mintel's rigorous quality standards, methodology and robust data provide the world's leading companies with marketing intelligence you can trust to grow your business.
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Comcast is one provider that is experimenting with ways to break down the barriers that would prevent its customers from enjoying the many features of its X1 platform by offering different types of in-person education.
SoFi, an online lender, recently got an insurance license and is partnering with Protective Life Insurance Company. Mintel’s expert analysts discuss how this partnership will affect the insurance industry and consumers, as well as key learnings for financial marketers.
It’s clear that there is a microscopic focus on innovation and the future of the industry among insurance leaders. Some feel this is best suited through small changes to current business models and product structures, while others see a more seismic shift ahead. But all clearly focused on the same thing: Tomorrow’s customer looks vastly different from today.