Benefits of Mintel Comperemedia »

Gain insight into your competitors’ retention and acquisition strategies

With access to Mintel Comperemedia, you can begin to understand when and what your competitors are mailing. You will also be able to analyze how competitors are addressing current issues and trends and utilizing cross-channel communication.

Make your brand and your products stand out from the crowd

Mintel Comperemedia provides the competitive intelligence to identify areas for product innovation through direct mail, email marketing, print advertising, and online banner advertising and helps discover new opportunities for partnership marketing.

Get your prospects to read and respond to your offers

A completely unique product, Mintel Comperemedia will help you position products effectively by evaluating existing direct marketing programs and incentives throughout your industry and within other markets. You can view competitors’ most commonly mailed offers and begin to understand what works for them, as well as what they are testing.

Understand consumer behavior around direct mail and email

Mintel Comperemedia’s proprietary consumer studies allow you to gain an understanding of current issues and hot topics through frequent webinars and reports.